for/saas-companies · curated selection

Marketing picks for SaaS companies

Software companies that need pipeline, activation and retention.

01Search research and content

Ahrefs
Tool
SEO platform with keyword research, backlink and competitor analysis, site audits, rank tracking and AI brand visibility tracking.
SEO & Organic Growth Keyword Research Competitor Backlink Analysis
FreemiumOfficial site ↗ (opens in a new tab)
Semrush
Tool
Online SEO platform for keyword research, competitor analysis, site audits, position tracking and AI search visibility tracking.
SEO & Organic Growth Keyword Research Competitor Research
from €134Official site ↗ (opens in a new tab)
Surfer
Tool
SEO content platform with a content editor, content audits and tracking of brand visibility in AI search tools.
SEO & Organic Growth Content Planning AI Search Visibility Tracking
from €49Official site ↗ (opens in a new tab)

Plausible Analytics
Tool
Cookie-free web analytics with a single-page dashboard, goals, funnels and UTM tracking, hosted in the EU.
Analytics & Conversion Marketing Analytics
PaidOfficial site ↗ (opens in a new tab)
Google Analytics (GA4)
Tool
Google's web and app analytics product for measuring customer interactions, with reporting and attribution features.
Analytics & Conversion Marketing Analytics
FreeOfficial site ↗ (opens in a new tab)
VWO
Tool
Experimentation platform for running website A/B tests, with personalization, analytics and feature management.
Analytics & Conversion Conversion Optimization
Official site ↗ (opens in a new tab)

Apollo.io
Tool
Go-to-market platform with a B2B contact and company database, enrichment, email sequencing and AI agents.
Lead Generation & CRM Lead Generation Cold Outreach Emails
FreemiumOfficial site ↗ (opens in a new tab)
Hunter
Tool
Tool for finding and verifying professional email addresses, with prospecting lists and cold email sequences.
Lead Generation & CRM Lead Generation Email Verification
from €34Official site ↗ (opens in a new tab)
lemlist
Tool
Sales engagement platform for multichannel outreach across email, LinkedIn, calls, SMS and WhatsApp, with lead data.
Email Marketing Cold Outreach Emails Email Deliverability
PaidOfficial site ↗ (opens in a new tab)

HubSpot CRM
Tool
CRM from HubSpot with contact and deal management, plus built-in forms, email and landing page tools.
Lead Generation & CRM Lead Generation
FreemiumOfficial site ↗ (opens in a new tab)
Zapier
Tool
Automation platform that connects apps and AI tools into workflows, with a limited free plan.
Marketing Automation Small businesses Agencies
from $19.99Official site ↗ (opens in a new tab)

Cold outreach email stack
Four steps for sending cold email: build a list, verify addresses, send, and watch your sender reputation.
SaaS SEO research stack
Research, optimise and monitor organic search: an SEO suite, a content optimiser, search reporting and privacy-friendly analytics.