Google service for managing how a business appears in Google Maps and Search, including details, reviews and photos.
~/for/small-business-owners ยท curated selection
Marketing picks for small business owners
Owners who run marketing themselves with a small budget and little time.
01Get found locally
Google tool that shows how a site performs in Google Search and reports crawling, indexing and structured data issues.
Google SEO Starter Guide
Resource
Google Search Central's beginner guide to how Search works and how to make a site easier to find.
02Email your customers
Mailchimp
Tool
Email and SMS marketing platform with campaigns, automations, templates, reporting and a free plan for small lists.
MailerLite
Tool
Email marketing platform with campaigns, automations, signup forms, landing pages and a free plan for small lists.
03See what happens on your site
Google's web and app analytics product for measuring customer interactions, with reporting and attribution features.
Free behavior analytics with session recordings and heatmaps for websites and mobile apps.
Analytics & ConversionConversion OptimizationMarketing Analytics
04Learn the basics
HubSpot Academy
Resource
HubSpot's free online training hub with self-paced courses and certifications across marketing, sales and service.
Curated stacks
- Small business search basics
A starter set for being found in Google: your business profile, search reporting, site analytics and one plain-English guide.