Adzooma
Tool
PPC management platform with audits, optimisation suggestions, budget tracking and alerts for Google, Microsoft and Meta ads.
~/use-cases/marketing-analytics · 31 listings
Marketing Analytics
Measure traffic
CategoriesPaid AdvertisingSocial Media MarketingAnalytics & ConversionAffiliate, Influencer & PartnershipsSEO & Organic GrowthLead Generation & CRM
About this page
Marketing analytics measures traffic, conversions and campaign results. Options range from general web analytics to privacy-focused tools, product analytics and reporting dashboards.
Analytics may fall under privacy and consent rules where your visitors are, so check how each tool handles cookies and personal data.
What to check before choosing
- Whether it uses cookies and what that means for consent in your region.
- Where data is stored and who can access it.
- Limits by pageviews, events or sites.
- Whether it connects to your ad platforms and reporting tools.
Tools · 27
Agorapulse
Tool
Social media management platform for publishing, inbox management, listening and reporting across networks.
Social Media MarketingSocial Media SchedulingMarketing Analytics
Amplitude
Tool
Product analytics platform with event analytics, session replay, experimentation, feature management and AI agents.
Analytics & ConversionMarketing AnalyticsConversion Optimization
Awin
Tool
Affiliate partnership platform for advertisers, publishers and agencies, with tracking, analytics and reward options.
Clicky
Tool
Web analytics service with real-time visitor logs, heatmaps, uptime alerts and tracking that avoids cookies.
Crazy Egg
Tool
Website optimisation tool combining heatmaps, session recordings, surveys, A/B testing and web analytics.
Analytics & ConversionConversion OptimizationMarketing Analytics
Fathom Analytics
Tool
Cookieless website analytics service covering pageviews, referrers, campaigns, conversions and email reports.
Fullstory
Tool
Digital experience analytics platform with session replay, heatmaps, product analytics and AI-assisted analysis.
Analytics & ConversionMarketing AnalyticsConversion Optimization
Google's web and app analytics product for measuring customer interactions, with reporting and attribution features.
Google service for managing how a business appears in Google Maps and Search, including details, reviews and photos.
Heap
Tool
Product analytics platform that automatically captures user interactions, now part of Contentsquare.
Analytics & ConversionMarketing AnalyticsConversion Optimization
Iconosquare
Tool
Social media management platform with analytics, scheduling, collaboration, listening and AI tools.
Social Media MarketingSocial Media SchedulingMarketing Analytics
impact.com
Tool
Partnership management platform for affiliate, creator, referral and retail media programmes.
Leadfeeder
Tool
B2B website visitor identification software that shows which companies visit a site.
Looker Studio
Tool
Google's free dashboard and reporting tool for connecting data sources and sharing interactive reports.
Metricool
Tool
Social media tool for planning, publishing, analytics, competitor monitoring, reporting and ads management.
Social Media MarketingSocial Media SchedulingMarketing Analytics
Free behavior analytics with session recordings and heatmaps for websites and mobile apps.
Analytics & ConversionConversion OptimizationMarketing Analytics
Optmyzr
Tool
PPC management platform for paid search and social ads with monitoring, rule-based automation, audits and reporting.
Cookie-free web analytics with a single-page dashboard, goals, funnels and UTM tracking, hosted in the EU.
Affiliate management software with click and conversion tracking, multi-tier commissions and reporting.
Rival IQ
Tool
Social media analytics platform for competitive analysis, social post analysis, alerts and custom reports.
Social Media MarketingMarketing AnalyticsCompetitor Research
Segment
Tool
Customer data platform that collects customer data and sends it to a warehouse or destination tools.
Analytics & ConversionMarketing Analytics
Usage-basedOfficial site ↗ (opens in a new tab)
Sendible
Tool
Social media management platform with scheduling, a shared inbox, automated reports and unlimited users on every plan.
Social Media MarketingSocial Media SchedulingMarketing Analytics
Skai
Tool
Omnichannel marketing platform for managing paid media across search, social and retail media, with AI agent tooling.
SocialPilot
Tool
Social media management tool for scheduling, approvals, analytics and white-label reporting, aimed at agencies and brands.
Social Media MarketingSocial Media SchedulingMarketing Analytics
Sprout Social
Tool
Social media management platform for publishing, engagement, analytics, listening and employee advocacy.
Social Media MarketingSocial Media SchedulingMarketing Analytics
Tapfiliate
Tool
Affiliate, referral and partner programme management software with tracking, commission rules and payouts.
Services · 2
Conversion Rate Experts
Service
Conversion optimization agency offering A/B and multivariate testing, UX research, analytics and website redesign support.
Analytics & ConversionConversion OptimizationMarketing Analytics
Directive
Service
Performance marketing agency whose paid media service covers search advertising, shopping, programmatic and paid social.
Paid AdvertisingMarketing AnalyticsConversion Optimization
Custom quoteOfficial site ↗ (opens in a new tab)
Resources · 2
Google's help article on creating a Google Analytics account and property and adding the Google tag to a website or app.
Google Skillshop
Resource
Google's training site with self-paced courses and certifications for Google Ads, Analytics and other Google marketing products.
Curated stacks
- Small business search basics
A starter set for being found in Google: your business profile, search reporting, site analytics and one plain-English guide.