Ahrefs SEO Course for Beginners
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Free video course from Ahrefs Academy covering SEO basics, keyword research, on-page SEO, link building and technical SEO.
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Marketing resources, templates and calculators
Templates, calculators, checklists and learning material. Each listing says what it costs and how you get access.
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Google's help article on creating a Google Analytics account and property and adding the Google tag to a website or app.
Google SEO Starter Guide
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Google Search Central's beginner guide to how Search works and how to make a site easier to find.
Google Skillshop
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Google's training site with self-paced courses and certifications for Google Ads, Analytics and other Google marketing products.
HubSpot Academy
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HubSpot's free online training hub with self-paced courses and certifications across marketing, sales and service.
HubSpot Make My Persona
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Free HubSpot tool that turns a short description of your ideal customer into a structured buyer persona.
HubSpot's compiled page of marketing statistics and trends across SEO, content, social, email, advertising and sales.
Mailchimp Marketing Resources
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Mailchimp's resource hub of marketing articles, reports, case studies, tutorials, webinars and Mailchimp Academy courses.
Semrush SEO Basics Guide
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Semrush blog guide to SEO for beginners, covering indexing, keywords, content, technical and local SEO, and measurement.
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