Ahrefs
Tool
SEO platform with keyword research, backlink and competitor analysis, site audits, rank tracking and AI brand visibility tracking.
SEO & Organic GrowthKeyword ResearchCompetitor Backlink Analysis
~/tools/semrush
Semrush
Semrush is a tool listed under SEO & Organic Growth. Online SEO platform for keyword research, competitor analysis, site audits, position tracking and AI search visibility tracking. Pricing model: freemium. Listed for keyword research, competitor research and competitor backlink analysis.
ToolSEO & Organic GrowthFreemium
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01 What it does#
Semrush is a web-based marketing platform whose main area is search engine optimization. Its toolset covers keyword research, competitor analysis, backlink analysis, technical site audits, rank tracking and reporting, along with features for monitoring how a brand appears in AI search results.
It is sold as tiered subscriptions that differ in the number of websites, tracked keywords and AI prompts included. A limited free plan exists, and an API and an MCP connection for AI assistants are listed on the site.
02 Features (7 listed)#
- Keyword research and competitor analysis
- Position tracking
- Site Audit for technical issues
- Backlink analysis
- AI visibility and brand sentiment tracking
- Content optimization (higher plans)
- Reporting
Features as described on the vendor's own pages. Plan limits can change what is included.
03 Use cases and business types#
Use casesKeyword ResearchCompetitor ResearchCompetitor Backlink AnalysisTechnical SEO AuditsAI Search Visibility Tracking
Picked forAgencies and ConsultantsSaaS Companies
04 Pricing#
Model: Freemium (free tier plus paid plans). Entry price listed: €134.00.
Free trial.
Lowest paid plan (SEO) as shown on the pricing page, billed monthly in euros; annual billing is listed at a lower monthly rate (EUR 112.52). Displayed currency may vary by visitor location.
Prices change: confirm on the vendor's site before you buy.
05 Support, setup and links#
- Free plan
- Yes
- Free trial
- Yes
- API
- Yes
06 Alternatives#
Similar in this category
Same category, sharing at least one use case. Not an endorsement.
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SEO platform with rank tracking, keyword research, site audits, backlink tools and AI search visibility tracking.
SpyFu
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Competitor research tool covering organic and paid search keywords, ad history, backlinks and site audits.
Google tool that shows how a site performs in Google Search and reports crawling, indexing and structured data issues.
Browser extension for Chrome, Firefox and Edge that shows keyword metrics such as search volume, CPC and competition.
07 Questions answered#
- What is Semrush?
- Online SEO platform for keyword research, competitor analysis, site audits, position tracking and AI search visibility tracking.
- Does Semrush have a free plan?
- Yes. The vendor lists a free plan.
- Does Semrush offer a free trial?
- Yes.
- Does Semrush have an API?
- Yes. The vendor documents an API.
- How is Semrush priced?
- The pricing model is freemium. Prices change, so confirm on the vendor's site before you buy.
08 Cite this page#
Digital Marketing Mind. "Semrush", tool listing. https://digitalmarketingmind.com/tools/semrush/