Ahrefs
Tool
SEO platform with keyword research, backlink and competitor analysis, site audits, rank tracking and AI brand visibility tracking.
SEO & Organic GrowthKeyword ResearchCompetitor Backlink Analysis
~/use-cases/competitor-research · 12 listings
Competitor Research
Understand what competitors do and where they win.
CategoriesSEO & Organic GrowthSocial Media MarketingResearch & IntelligenceContent Marketing
About this page
Competitor research looks at what competing sites do: the keywords they target, the ads they run, who links to them and how they are covered in media. It supports positioning, content and channel decisions.
Third-party tools estimate competitors' traffic and spend from sampled data, so treat the figures as directional.
What to check before choosing
- What the tool actually measures, such as search, ads, links, or social.
- How the vendor describes its data sources and estimation.
- How many competitors or domains you can track.
- How often data refreshes.
Tools · 11
Hootsuite
Tool
Social media management platform for scheduling, analytics, a unified inbox, social listening and competitor monitoring.
Social Media MarketingSocial Media SchedulingCompetitor Research
Browser extension for Chrome, Firefox and Edge that shows keyword metrics such as search volume, CPC and competition.
MarketMuse
Tool
Content planning and optimization platform for topic analysis, content briefs and competitive content gap analysis.
Metricool
Tool
Social media tool for planning, publishing, analytics, competitor monitoring, reporting and ads management.
Social Media MarketingSocial Media SchedulingMarketing Analytics
Rival IQ
Tool
Social media analytics platform for competitive analysis, social post analysis, alerts and custom reports.
Social Media MarketingMarketing AnalyticsCompetitor Research
SE Ranking
Tool
SEO platform with rank tracking, keyword research, site audits, backlink tools and AI search visibility tracking.
Semrush
Tool
Online SEO platform for keyword research, competitor analysis, site audits, position tracking and AI search visibility tracking.
SEO & Organic GrowthKeyword ResearchCompetitor Research
from €134Official site ↗ (opens in a new tab)
Similarweb
Tool
Digital data intelligence provider with web, app, AI search, sales and retail intelligence products and data feeds.
SpyFu
Tool
Competitor research tool covering organic and paid search keywords, ad history, backlinks and site audits.
Talkwalker
Tool
Social listening, media monitoring and social benchmarking platform, now presented as Lumen by Talkwalker.
Research & IntelligenceCompetitor Research
Custom quoteOfficial site ↗ (opens in a new tab)
Resources · 1
HubSpot's compiled page of marketing statistics and trends across SEO, content, social, email, advertising and sales.
Curated stacks
- SaaS SEO research stack
Research, optimise and monitor organic search: an SEO suite, a content optimiser, search reporting and privacy-friendly analytics.