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Google Analytics (GA4)
Google Analytics (GA4) is a tool listed under Analytics & Conversion (web analytics). Google's web and app analytics product for measuring customer interactions, with reporting and attribution features. Features include measurement across websites and apps, flexible reporting with shareable reports and cross-platform attribution. Pricing model: free. Listed for marketing analytics.
ToolAnalytics & ConversionFree
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01 What it does#
Google Analytics is part of Google Marketing Platform. It measures how people interact with websites and apps and presents the results in reports that can be shared with others.
Google states the product is free of charge, and it connects to Google's advertising products such as Google Ads and to Google Search Console. An enterprise version, Analytics 360, exists but its pricing is not given on the product page.
02 Features (4 listed)#
- Measurement across websites and apps
- Flexible reporting with shareable reports
- Cross-platform attribution
- Machine-learning insights
Features as described on the vendor's own pages. Plan limits can change what is included.
03 Use cases and business types#
Use casesMarketing Analytics
Picked forAgencies and ConsultantsEcommerce BusinessesFreelancers and SolopreneursSaaS CompaniesSmall Business Owners
04 Pricing#
Model: Free.
The official product page states Google Analytics is free of charge. It does not state pricing for the enterprise edition (Analytics 360).
Prices change: confirm on the vendor's site before you buy.
05 Integrations and platforms#
Google AdsSearch Ads 360Display & Video 360Google CloudGoogle Search Console
06 Support, setup and links#
- Free plan
- Yes
07 Alternatives#
Similar in this category
Same category, sharing at least one use case. Not an endorsement.
Amplitude
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Fathom Analytics
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Cookieless website analytics service covering pageviews, referrers, campaigns, conversions and email reports.
Fullstory
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Digital experience analytics platform with session replay, heatmaps, product analytics and AI-assisted analysis.
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08 Used in stacks#
- Small business search basics : A starter set for being found in Google: your business profile, search reporting, site analytics and one plain-English guide.
09 Questions answered#
- What is Google Analytics (GA4)?
- Google's web and app analytics product for measuring customer interactions, with reporting and attribution features.
- Does Google Analytics (GA4) have a free plan?
- Yes. The vendor lists a free plan.
- What does Google Analytics (GA4) integrate with?
- The vendor's pages name: Google Ads, Search Ads 360, Display & Video 360, Google Cloud, Google Search Console. Check the vendor's integrations page for the current list.
- How is Google Analytics (GA4) priced?
- The pricing model is free. Prices change, so confirm on the vendor's site before you buy.
10 Cite this page#
Digital Marketing Mind. "Google Analytics (GA4)", tool listing. https://digitalmarketingmind.com/tools/google-analytics/