Ahrefs
Tool
SEO platform with keyword research, backlink and competitor analysis, site audits, rank tracking and AI brand visibility tracking.
SEO & Organic GrowthKeyword ResearchCompetitor Backlink Analysis
~/use-cases/keyword-research · 18 listings
Keyword Research
Find the search terms your audience uses.
CategoriesSEO & Organic GrowthResearch & IntelligenceContent Marketing
About this page
Keyword research finds the words and phrases your audience searches for, how often, and how hard they are to rank for. It feeds content planning, page targeting and ad campaigns.
Volume and difficulty figures are estimates, and each tool calculates them differently, so compare trends and ranges rather than treating one number as exact.
What to check before choosing
- Which search engines, countries and languages the data covers.
- How the tool defines difficulty, and whether it explains the method.
- Daily limits on lookups and exports in your plan.
- Whether it shows search intent or SERP features alongside volume.
Tools · 13
AlsoAsked
Tool
Keyword research tool that maps Google People Also Ask questions into visual graphs and exports.
AnswerThePublic
Tool
Search listening and keyword research platform that shows the questions and related searches people enter around a topic.
Clearscope
Tool
Content platform for SEO and AI search visibility with term suggestions, query tracking and content monitoring.
Exploding Topics
Tool
Trend discovery tool with a trends database, meta trends, trending products and a Trends API.
Frase
Tool
Content platform for research, writing, optimization, publishing and AI-search visibility monitoring.
Content MarketingContent PlanningKeyword Research
$39/mo, billed yearlyOfficial site ↗ (opens in a new tab)Google tool that shows how a site performs in Google Search and reports crawling, indexing and structured data issues.
Browser extension for Chrome, Firefox and Edge that shows keyword metrics such as search volume, CPC and competition.
Mangools
Tool
SEO software suite for keyword research, SERP analysis, rank tracking, backlink analysis and website metrics.
SE Ranking
Tool
SEO platform with rank tracking, keyword research, site audits, backlink tools and AI search visibility tracking.
Semrush
Tool
Online SEO platform for keyword research, competitor analysis, site audits, position tracking and AI search visibility tracking.
SEO & Organic GrowthKeyword ResearchCompetitor Research
from €134Official site ↗ (opens in a new tab)
SparkToro
Tool
Audience research tool that shows websites, podcasts, social accounts and keywords an audience engages with.
SpyFu
Tool
Competitor research tool covering organic and paid search keywords, ad history, backlinks and site audits.
Services · 2
Resources · 3
Ahrefs SEO Course for Beginners
Resource
Free video course from Ahrefs Academy covering SEO basics, keyword research, on-page SEO, link building and technical SEO.
Google SEO Starter Guide
Resource
Google Search Central's beginner guide to how Search works and how to make a site easier to find.
Semrush SEO Basics Guide
Resource
Semrush blog guide to SEO for beginners, covering indexing, keywords, content, technical and local SEO, and measurement.
Curated stacks
- SaaS SEO research stack
Research, optimise and monitor organic search: an SEO suite, a content optimiser, search reporting and privacy-friendly analytics.