Marketing picks for ecommerce businesses

Shopify

Tool

Commerce platform for building online stores and selling online, in person and across channels.

Website & EcommerceEcommerceSmall businesses

Klaviyo

Tool

Marketing platform combining customer data with email, SMS and other messaging, flows and segmentation, with a free plan.

Email MarketingMarketing Automation

Google Ads

Tool

Google's advertising platform for running campaigns on Search, YouTube, Display, Shopping and other Google surfaces.

Paid Advertising

Google Analytics (GA4)

Tool

Google's web and app analytics product for measuring customer interactions, with reporting and attribution features.

Analytics & ConversionMarketing Analytics

Microsoft Clarity

Tool

Free behavior analytics with session recordings and heatmaps for websites and mobile apps.

Analytics & ConversionConversion OptimizationMarketing Analytics