for/agencies-and-consultants · curated selection

Marketing picks for agencies and consultants

Teams that run marketing for several clients.

01SEO toolkit

Ahrefs
Tool
SEO platform with keyword research, backlink and competitor analysis, site audits, rank tracking and AI brand visibility tracking.
SEO & Organic Growth Keyword Research Competitor Backlink Analysis
FreemiumOfficial site ↗ (opens in a new tab)
Semrush
Tool
Online SEO platform for keyword research, competitor analysis, site audits, position tracking and AI search visibility tracking.
SEO & Organic Growth Keyword Research Competitor Research
from €134Official site ↗ (opens in a new tab)
Screaming Frog SEO Spider
Tool
Desktop website crawler for technical SEO audits, with a free version limited to 500 URLs per crawl.
SEO & Organic Growth Technical SEO Audits
from $279Official site ↗ (opens in a new tab)

Looker Studio
Tool
Google's free dashboard and reporting tool for connecting data sources and sharing interactive reports.
Analytics & Conversion Marketing Analytics
FreeOfficial site ↗ (opens in a new tab)
Google Analytics (GA4)
Tool
Google's web and app analytics product for measuring customer interactions, with reporting and attribution features.
Analytics & Conversion Marketing Analytics
FreeOfficial site ↗ (opens in a new tab)

Instantly
Tool
Cold email platform with campaigns, email warmup, a lead database, email verification and AI reply tools.
Email Marketing Cold Outreach Emails Email Deliverability
PaidOfficial site ↗ (opens in a new tab)
Smartlead
Tool
Cold email outreach software with unlimited mailboxes, warm-up, a shared inbox, lead sourcing and an API.
Email Marketing Cold Outreach Emails Email Deliverability
from $39Official site ↗ (opens in a new tab)

Hootsuite
Tool
Social media management platform for scheduling, analytics, a unified inbox, social listening and competitor monitoring.
Social Media Marketing Social Media Scheduling Competitor Research
PaidOfficial site ↗ (opens in a new tab)
Buffer
Tool
Social media publishing tool for scheduling posts, analyzing performance and managing comments across many channels.
Social Media Marketing Social Media Scheduling
FreemiumOfficial site ↗ (opens in a new tab)

Make
Tool
Visual automation platform for building workflows and AI agents that connect apps, with a free plan.
Marketing Automation Small businesses Agencies
FreemiumOfficial site ↗ (opens in a new tab)
n8n
Tool
Workflow automation platform with a visual builder, code support, AI agent steps and a self-hosting option.
Marketing Automation SaaS Agencies
from €20Official site ↗ (opens in a new tab)

Cold outreach email stack
Four steps for sending cold email: build a list, verify addresses, send, and watch your sender reputation.