Semrush
Tool
Online SEO platform for keyword research, competitor analysis, site audits, position tracking and AI search visibility tracking.
SEO & Organic GrowthKeyword ResearchCompetitor Research
from €134Official site ↗ (opens in a new tab)
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Ahrefs
Ahrefs is a tool listed under SEO & Organic Growth. SEO platform with keyword research, backlink and competitor analysis, site audits, rank tracking and AI brand visibility tracking. Pricing model: freemium. Listed for keyword research, competitor backlink analysis and finding backlink prospects.
ToolSEO & Organic GrowthFreemium
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01 What it does#
Ahrefs is an SEO software suite. Its tools include Site Explorer for analyzing other sites, Keywords Explorer, Rank Tracker, Site Audit, Content Explorer, Web Analytics and Brand Radar for tracking brand mentions in AI chatbots.
It also offers reporting tools such as Portfolios and Report Builder, a GBP Monitor for Google Business Profiles, and an API and MCP server. A free plan gives Ahrefs data for a site you own, and paid plans are tiered by usage limits.
02 Features (8 listed)#
- Site Explorer for backlink and organic traffic analysis
- Keywords Explorer
- Site Audit
- Rank Tracker
- Content Explorer
- Brand Radar for AI visibility
- Portfolios and Report Builder
- GBP Monitor
Features as described on the vendor's own pages. Plan limits can change what is included.
03 Use cases and business types#
Use casesKeyword ResearchCompetitor Backlink AnalysisFinding Backlink ProspectsTechnical SEO AuditsCompetitor ResearchAI Search Visibility Tracking
Picked forAgencies and ConsultantsSaaS Companies
04 Pricing#
Model: Freemium (free tier plus paid plans).
Paid plans (Lite, Standard, Advanced, Enterprise) are listed per month in euros; the page does not clearly state the billing basis, so no starting price is given. Annual payment is said to save up to 17 percent.
Prices change: confirm on the vendor's site before you buy.
05 Integrations and platforms#
Google Search ConsoleLooker StudioMCP Server
06 Support, setup and links#
- Free plan
- Yes
- API
- Yes
07 Alternatives#
Similar in this category
Same category, sharing at least one use case. Not an endorsement.
SE Ranking
Tool
SEO platform with rank tracking, keyword research, site audits, backlink tools and AI search visibility tracking.
SpyFu
Tool
Competitor research tool covering organic and paid search keywords, ad history, backlinks and site audits.
Google tool that shows how a site performs in Google Search and reports crawling, indexing and structured data issues.
Browser extension for Chrome, Firefox and Edge that shows keyword metrics such as search volume, CPC and competition.
08 Used in stacks#
- SaaS SEO research stack : Research, optimise and monitor organic search: an SEO suite, a content optimiser, search reporting and privacy-friendly analytics.
09 Questions answered#
- What is Ahrefs?
- SEO platform with keyword research, backlink and competitor analysis, site audits, rank tracking and AI brand visibility tracking.
- Does Ahrefs have a free plan?
- Yes. The vendor lists a free plan.
- Does Ahrefs have an API?
- Yes. The vendor documents an API.
- What does Ahrefs integrate with?
- The vendor's pages name: Google Search Console, Looker Studio, MCP Server. Check the vendor's integrations page for the current list.
- How is Ahrefs priced?
- The pricing model is freemium. Prices change, so confirm on the vendor's site before you buy.
10 Cite this page#
Digital Marketing Mind. "Ahrefs", tool listing. https://digitalmarketingmind.com/tools/ahrefs/