AB Tasty
Tool
Experience optimisation platform for A/B testing, personalisation and feature experimentation.
~/categories/analytics-conversion · 39 listings
Analytics & Conversion
Measure what happens on your site and improve it.
WithinWeb analytics · 8Heatmaps · 2A/B testing · 4
Use casesMarketing AnalyticsConversion OptimizationSocial Media SchedulingCompetitor ResearchLead Generation
About this page
Analytics tools show what happens on your site; conversion tools help you improve it. The category covers general web analytics, privacy-focused options, product analytics, heatmaps, session recording and testing.
Check how each tool handles cookies and personal data, since consent rules vary by region.
What to check before choosing
- Whether you need reporting, behavior observation, or testing.
- Cookie use and consent implications.
- Pricing by pageview, event or session.
- Integrations with your CMS, ad platforms and CRM.
Tools · 36
Adobe Analytics
Tool
Enterprise web and marketing analytics platform within Adobe Experience Cloud.
Amplitude
Tool
Product analytics platform with event analytics, session replay, experimentation, feature management and AI agents.
Analytics & ConversionMarketing AnalyticsConversion Optimization
Chartbeat
Tool
Real-time content analytics for publishers and newsrooms.
Clicky
Tool
Web analytics service with real-time visitor logs, heatmaps, uptime alerts and tracking that avoids cookies.
Contentsquare
Tool
Digital experience platform with heatmaps, session replay and journey analytics.
A/B and multivariate testing and personalisation platform for websites and apps, priced by monthly tested users.
Analytics & ConversionConversion Optimization
from $299Official site ↗ (opens in a new tab)
Crazy Egg
Tool
Website optimisation tool combining heatmaps, session recordings, surveys, A/B testing and web analytics.
Analytics & ConversionConversion OptimizationMarketing Analytics
Fathom Analytics
Tool
Cookieless website analytics service covering pageviews, referrers, campaigns, conversions and email reports.
Fullstory
Tool
Digital experience analytics platform with session replay, heatmaps, product analytics and AI-assisted analysis.
Analytics & ConversionMarketing AnalyticsConversion Optimization
Glassbox
Tool
Digital experience analytics with session replay and journey analysis for enterprises.
Google's web and app analytics product for measuring customer interactions, with reporting and attribution features.
Tag management system for deploying analytics and marketing scripts without code.
GoSquared
Tool
Privacy-focused analytics and live chat for teams and products.
Heap
Tool
Product analytics platform that automatically captures user interactions, now part of Contentsquare.
Analytics & ConversionMarketing AnalyticsConversion Optimization
Inspectlet
Tool
Session recording and heatmap service with form and network analytics.
Kameleoon
Tool
A/B testing and AI-driven personalisation platform for web and product teams.
Kissmetrics
Tool
Product analytics for tracking customer behaviour and revenue funnels.
LogRocket
Tool
Session replay and product analytics for diagnosing UX and conversion issues.
Looker Studio
Tool
Google's free dashboard and reporting tool for connecting data sources and sharing interactive reports.
Lucky Orange
Tool
Conversion optimisation suite with heatmaps, recordings, polls and funnels.
Free behavior analytics with session recordings and heatmaps for websites and mobile apps.
Analytics & ConversionConversion OptimizationMarketing Analytics
Mouseflow
Tool
Session replay and heatmap analytics with funnel and form analytics.
Optimizely
Tool
Platform for digital experiences covering content management, experimentation and AI agents.
Analytics & ConversionConversion Optimization
Custom quoteOfficial site ↗ (opens in a new tab)
Parse.ly
Tool
Content analytics platform for publishers measuring audience engagement.
Cookie-free web analytics with a single-page dashboard, goals, funnels and UTM tracking, hosted in the EU.
Quantcast
Tool
Audience measurement and AI ad platform with traffic estimates for websites.
Segment
Tool
Customer data platform that collects customer data and sends it to a warehouse or destination tools.
Analytics & ConversionMarketing Analytics
Usage-basedOfficial site ↗ (opens in a new tab)
Smartlook
Tool
Session recording and heatmap analytics for websites and mobile apps.
Snowplow
Tool
Behavioural event pipeline for collecting analytics data you own, self-hosted or cloud.
Statcounter
Tool
Long-running web analytics service with visitor stats and keyword tracking.
Statsig
Tool
Experimentation and feature flag platform with product analytics.
VWO
Tool
Experimentation platform for running website A/B tests, with personalization, analytics and feature management.
Woopra
Tool
Customer analytics platform tracking user journeys across web and product touchpoints.
Metricool
Tool
Social media tool for planning, publishing, analytics, competitor monitoring, reporting and ads management.
Social Media MarketingSocial Media SchedulingMarketing Analytics
Typeform
Tool
No-code platform for AI-assisted forms, lead-capture workflows and AI-moderated research interviews.
Services · 1
Conversion Rate Experts
Service
Conversion optimization agency offering A/B and multivariate testing, UX research, analytics and website redesign support.
Analytics & ConversionConversion OptimizationMarketing Analytics
Resources · 2
Google's help article on creating a Google Analytics account and property and adding the Google tag to a website or app.
Google Skillshop
Resource
Google's training site with self-paced courses and certifications for Google Ads, Analytics and other Google marketing products.
