Google tool that shows how a site performs in Google Search and reports crawling, indexing and structured data issues.
~/for/freelancers-and-solopreneurs · curated selection
Marketing picks for freelancers and solopreneurs
One-person businesses that need lean, low-overhead tooling.
01Free tools to start with
Entries here are listed as free or with a free plan. Limits apply: read each listing.
Free behavior analytics with session recordings and heatmaps for websites and mobile apps.
Analytics & ConversionConversion OptimizationMarketing Analytics
Google's web and app analytics product for measuring customer interactions, with reporting and attribution features.
Tally
Tool
Form builder with a document-style editor, conditional logic and embeds, free for unlimited forms.
02Email
MailerLite
Tool
Email marketing platform with campaigns, automations, signup forms, landing pages and a free plan for small lists.
03Social scheduling
Buffer
Tool
Social media publishing tool for scheduling posts, analyzing performance and managing comments across many channels.
04Automation
Make
Tool
Visual automation platform for building workflows and AI agents that connect apps, with a free plan.
Zapier
Tool
Automation platform that connects apps and AI tools into workflows, with a limited free plan.
Marketing AutomationSmall businessesAgencies
from $19.99Official site ↗ (opens in a new tab)
Curated stacks
- Small business search basics
A starter set for being found in Google: your business profile, search reporting, site analytics and one plain-English guide.