Google service for managing how a business appears in Google Maps and Search, including details, reviews and photos.
~/stacks/small-business-search-basics ยท reviewed Oct 24, 2026
Small business search basics
A starter set for being found in Google: your business profile, search reporting, site analytics and one plain-English guide.
Technical SEO AuditsMarketing AnalyticsSmall Business OwnersFreelancers and Solopreneurs
Most small businesses can get a long way with a short list of Google products and one good guide. This stack covers what shows up on Maps and Search, how to see your search performance, and how to measure visits.
It does not replace a marketing plan. It is the minimum set of tools to know what is working.
01
Claim your business profile
02
See how you appear in search
Google tool that shows how a site performs in Google Search and reports crawling, indexing and structured data issues.
03
Measure visits
Google's web and app analytics product for measuring customer interactions, with reporting and attribution features.
04
Learn the basics
Google's own beginner guide.
Google SEO Starter Guide
Resource
Google Search Central's beginner guide to how Search works and how to make a site easier to find.
Stacks are editorial selections. Tools are chosen for fit, not because they pay. Check pricing and features on each official site. Editorial policy.