Klaviyo
Tool
Marketing platform combining customer data with email, SMS and other messaging, flows and segmentation, with a free plan.
~/tools/mailchimp
Mailchimp
Mailchimp is a tool listed under Email Marketing (email campaigns). Email and SMS marketing platform with campaigns, automations, templates, reporting and a free plan for small lists. Features include email campaigns and custom-coded templates, marketing automations and audience and contact management. Pricing model: freemium. Listed for marketing automation.
ToolEmail MarketingFreemium
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01 What it does#
Mailchimp is an email and SMS marketing platform owned by Intuit. It covers sending email campaigns, building automated workflows, working from templates, and reviewing campaign and audience reports.
Its plans are tiered by contact count and monthly sends, starting with a free plan for small audiences. Mailchimp also offers transactional email as a separate product and exposes Marketing and Transactional APIs and webhooks.
02 Features (6 listed)#
- Email campaigns and custom-coded templates
- Marketing automations
- Audience and contact management
- Reporting and analytics
- SMS marketing add-on on paid plans in select countries
- Transactional email as a separate offering
Features as described on the vendor's own pages. Plan limits can change what is included.
03 Best for and not for#
Best for
- Sending email campaigns to a managed audience
- Setting up automated email workflows
Use casesMarketing Automation
Picked forSmall Business Owners
04 Pricing#
Model: Freemium (free tier plus paid plans).
Free trial.
The pricing page lists Free (under 250 contacts), Essentials, Standard and Premium plans, priced by contact count. A 12-month discount is shown for 10,000+ contacts and the page did not show a clear base monthly price for the lowest paid plan, so no starting price is recorded.
Prices change: confirm on the vendor's site before you buy.
05 Integrations and platforms#
ShopifyWooCommerceWordPressSalesforceStripeCanvaZapierSquarespaceWixCalendlyMakeQuickBooks
06 Support, setup and links#
- Free plan
- Yes
- Free trial
- Yes
- API
- Yes
07 Alternatives#
MailerLite
Tool
Email marketing platform with campaigns, automations, signup forms, landing pages and a free plan for small lists.
EmailOctopus
Tool
Email-only marketing platform with a drag-and-drop editor, automations, forms, reports and an API.
Email MarketingMarketing Automation
$9/mo, billed yearlyOfficial site ↗ (opens in a new tab)
Moosend
Tool
Email marketing and automation platform with newsletters, landing pages, forms, segmentation and AI tools.
AWeber
Tool
Email marketing platform with templates, landing pages, sign-up forms, automation and web push.
08 Questions answered#
- What is Mailchimp?
- Email and SMS marketing platform with campaigns, automations, templates, reporting and a free plan for small lists.
- Does Mailchimp have a free plan?
- Yes. The vendor lists a free plan.
- Does Mailchimp offer a free trial?
- Yes.
- Does Mailchimp have an API?
- Yes. The vendor documents an API.
- What does Mailchimp integrate with?
- The vendor's pages name: Shopify, WooCommerce, WordPress, Salesforce, Stripe, Canva, Zapier, Squarespace, Wix, Calendly, Make, QuickBooks. Check the vendor's integrations page for the current list.
- How is Mailchimp priced?
- The pricing model is freemium. Prices change, so confirm on the vendor's site before you buy.
09 Cite this page#
Digital Marketing Mind. "Mailchimp", tool listing. https://digitalmarketingmind.com/tools/mailchimp/