Ahrefs SEO Course for Beginners
Resource
Free video course from Ahrefs Academy covering SEO basics, keyword research, on-page SEO, link building and technical SEO.
~/use-cases/link-building · 1 listing
Link Building
Earn links to your site from other relevant sites.
CategoriesSEO & Organic Growth
About this page
Link building is the work of earning links to your pages from other relevant sites. Search engines use links as one signal of whether a page is worth surfacing, so the goal is links that real readers could follow, not volume.
The work usually splits into three parts: finding sites that might link to you, making a case for why they should, and tracking what you earn. Listings here cover the software side of that work; most of the effort is still outreach and having something worth linking to.
What to check before choosing
- Whether the tool reports links it found itself or relies on a third-party index, and how fresh the data is.
- Whether it helps you find prospects, track links, or both.
- Whether outreach is built in or needs a separate email tool.
- Whether the pricing limits reports, projects or tracked sites, since link work often means many sites.