Finding Backlink Prospects

About this page

Backlink prospecting means building a list of sites that might link to you: publishers covering your topic, resource pages, or sites that already link to similar content.

Most prospecting starts from data you already have, such as who links to your competitors, and then narrows to sites where a link makes sense for the reader.

What to check before choosing

• Whether you can filter prospects by relevance, not only by size.
• Whether results export cleanly to the outreach tool you already use.
• How the vendor describes the freshness of its link data.