Mailchimp
Tool
Email and SMS marketing platform with campaigns, automations, templates, reporting and a free plan for small lists.
~/tools/klaviyo
Klaviyo
Klaviyo is a tool listed under Email Marketing (automation). Marketing platform combining customer data with email, SMS and other messaging, flows and segmentation, with a free plan. Features include email, sms, rcs, whatsapp and push messaging, automated flows and campaigns and customer profiles and segmentation. Pricing model: freemium. Listed for marketing automation.
ToolEmail MarketingMarketing AutomationFreemium
Visit official website ↗ (opens in a new tab)CompareAdd to stack
01 What it does#
Klaviyo describes itself as a B2C CRM and marketing platform that unifies customer behavioural, transactional and engagement data. Campaigns and automated flows can be sent across channels including email, SMS, RCS, WhatsApp and mobile push.
The platform includes customer profiles and segmentation, forms, reporting, and AI features for building campaigns. It lists pre-built integrations with ecommerce and CRM systems, and provides APIs, webhooks and SDKs for developers.
02 Features (6 listed)#
- Email, SMS, RCS, WhatsApp and push messaging
- Automated flows and campaigns
- Customer profiles and segmentation
- Web forms and email templates
- Reporting and analytics
- AI agent features for campaign creation and customer service
Features as described on the vendor's own pages. Plan limits can change what is included.
03 Use cases and business types#
Picked forEcommerce Businesses
04 Pricing#
Model: Freemium (free tier plus paid plans).
The pricing page lists a free plan (up to 250 profiles and 500 emails per month) and paid plans that scale with contacts and channel usage. A clear lowest paid price was not readable on the page, so no starting price is recorded.
Prices change: confirm on the vendor's site before you buy.
05 Integrations and platforms#
ShopifyWooCommerceBigCommerceMagentoWixSalesforceHubSpotStripeZendeskGorgiasYotpoCanva
06 Support, setup and links#
- Free plan
- Yes
- API
- Yes
07 Alternatives#
Similar in this category
Same category, sharing at least one use case. Not an endorsement.
Omnisend
Tool
Email, SMS and web push marketing platform with automation workflows, segmentation, forms and reports.
Email MarketingMarketing Automation
$11.20/moOfficial site ↗ (opens in a new tab)
AWeber
Tool
Email marketing platform with templates, landing pages, sign-up forms, automation and web push.
EmailOctopus
Tool
Email-only marketing platform with a drag-and-drop editor, automations, forms, reports and an API.
Email MarketingMarketing Automation
$9/mo, billed yearlyOfficial site ↗ (opens in a new tab)
MailerLite
Tool
Email marketing platform with campaigns, automations, signup forms, landing pages and a free plan for small lists.
08 Questions answered#
- What is Klaviyo?
- Marketing platform combining customer data with email, SMS and other messaging, flows and segmentation, with a free plan.
- Does Klaviyo have a free plan?
- Yes. The vendor lists a free plan.
- Does Klaviyo have an API?
- Yes. The vendor documents an API.
- What does Klaviyo integrate with?
- The vendor's pages name: Shopify, WooCommerce, BigCommerce, Magento, Wix, Salesforce, HubSpot, Stripe, Zendesk, Gorgias, Yotpo, Canva. Check the vendor's integrations page for the current list.
- How is Klaviyo priced?
- The pricing model is freemium. Prices change, so confirm on the vendor's site before you buy.
09 Cite this page#
Digital Marketing Mind. "Klaviyo", tool listing. https://digitalmarketingmind.com/tools/klaviyo/