Amplitude
Tool
Product analytics platform with event analytics, session replay, experimentation, feature management and AI agents.
Analytics & ConversionMarketing AnalyticsConversion Optimization
~/tools/fullstory
Fullstory
Fullstory is a tool listed under Analytics & Conversion (web analytics). Digital experience analytics platform with session replay, heatmaps, product analytics and AI-assisted analysis. Features include session replay, heatmaps and product and mobile analytics. Pricing model: freemium. Listed for marketing analytics and conversion optimization.
ToolAnalytics & ConversionFreemium
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01 What it does#
Fullstory captures user interactions and offers session replay, heatmaps, product and mobile analytics, and guides and surveys. Its StoryAI features answer questions from behavioural data, and a separate product line covers workforce workflows and data activation.
The plans page lists a permanent free plan and paid Analytics tiers named Business, Advanced and Enterprise. Paid pricing is requested through sales rather than shown on the page.
02 Features (9 listed)#
- Session replay
- Heatmaps
- Product and mobile analytics
- Guides and surveys
- StoryAI question answering
- Fullcapture interaction recording
- MCP integration for AI tools
- Workforce workflow intelligence
- Data activation
Features as described on the vendor's own pages. Plan limits can change what is included.
03 Use cases and business types#
04 Pricing#
Model: Freemium (free tier plus paid plans).
| Plan | Price as listed | Limits stated | Notes from the pricing page |
|---|---|---|---|
| FullstoryFree | No amount shown | 30,000 sessions per month; 12 months of data retention; up to 10 users | Described as a permanent free plan |
| Business | No amount shown | Analytics tier; pricing requested via sales | |
| Advanced | No amount shown | Analytics tier; pricing requested via sales | |
| Enterprise | No amount shown | Analytics tier; pricing requested via sales |
Free plan: 30,000 sessions per month, 12 months of data retention, up to 10 users; no credit card required
No paid prices or billing terms are shown; paid plans use a request-pricing-and-demo button.
Prices change: confirm on the vendor's site before you buy.
05 Support, setup and links#
- Free plan
- 30,000 sessions per month, 12 months of data retention, up to 10 users; no credit card required
- API
- Yes
06 Similar listings#
Same category, sharing at least one use case. Not an endorsement.
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Web analytics service with real-time visitor logs, heatmaps, uptime alerts and tracking that avoids cookies.
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Cookieless website analytics service covering pageviews, referrers, campaigns, conversions and email reports.
Google's web and app analytics product for measuring customer interactions, with reporting and attribution features.
07 Questions answered#
- What is Fullstory?
- Digital experience analytics platform with session replay, heatmaps, product analytics and AI-assisted analysis.
- Does Fullstory have a free plan?
- Yes. The vendor lists a free plan: 30,000 sessions per month, 12 months of data retention, up to 10 users; no credit card required.
- Does Fullstory have an API?
- Yes. The vendor documents an API (see the documentation link on this page).
- What plans does Fullstory list?
- The pricing page lists FullstoryFree No amount shown (30,000 sessions per month; 12 months of data retention; up to 10 users), Business No amount shown, Advanced No amount shown, Enterprise No amount shown. Prices change, so confirm on the vendor's site.
- How do you get support for Fullstory?
- It has public documentation. See the links on this page.
- How is Fullstory priced?
- The pricing model is freemium. Prices change, so confirm on the vendor's site before you buy.
08 Cite this page#
Digital Marketing Mind. "Fullstory", tool listing. https://digitalmarketingmind.com/tools/fullstory/