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~/tools/segment
Segment
Segment is a tool listed under Analytics & Conversion (attribution). Customer data platform that collects customer data and sends it to a warehouse or destination tools. Features include connections customer data pipeline, unify unified customer profiles and engage audiences and journeys. Pricing model: usage-based. Listed for marketing analytics.
ToolAnalytics & ConversionUsage-based
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01 What it does#
Segment, now presented as Twilio Segment, is a customer data platform. Its Connections product gathers first-party data and delivers it to a data warehouse or to destination tools, and the wider platform adds Unify and Engage for unified profiles, audiences and journeys.
The site announces that Segment is merging into Twilio.com. Its pricing is now published on Twilio.com: the Customer Data Pipeline plan is priced on monthly tracked users, and the Customer Data Platform plan uses custom volume pricing by quote.
02 Features (5 listed)#
- Connections customer data pipeline
- Unify unified customer profiles
- Engage audiences and journeys
- Destination catalog
- Open-source libraries
Features as described on the vendor's own pages. Plan limits can change what is included.
03 Use cases and business types#
Use casesMarketing Analytics
04 Pricing#
Model: Usage-based.
The Customer Data Pipeline plan is priced on monthly tracked users and the Customer Data Platform plan on custom volume pricing billed by invoice. The page shows no amounts, so no starting price is given. It describes a free trial without card details but does not state its limits.
Prices change: confirm on the vendor's site before you buy.
05 Support, setup and links#
- Also known as
- Twilio Segment
06 Similar listings#
Same category, sharing at least one use case. Not an endorsement.
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07 Questions answered#
- What is Segment?
- Customer data platform that collects customer data and sends it to a warehouse or destination tools.
- How is Segment priced?
- The pricing model is usage-based. Prices change, so confirm on the vendor's site before you buy.
08 Cite this page#
Digital Marketing Mind. "Segment", tool listing. https://digitalmarketingmind.com/tools/segment/