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Digital experience analytics platform with session replay, heatmaps, product analytics and AI-assisted analysis.
Analytics & ConversionMarketing AnalyticsConversion Optimization
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Amplitude
Amplitude is a tool listed under Analytics & Conversion (web analytics). Product analytics platform with event analytics, session replay, experimentation, feature management and AI agents. Features include product analytics, marketing analytics and session replay. Pricing model: freemium. Listed for marketing analytics and conversion optimization.
ToolAnalytics & ConversionFreemium
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01 What it does#
Amplitude is a product analytics platform. Its home page lists product and marketing analytics, session replay, heatmaps, feature and web experimentation, feature management, guides and surveys, data governance and AI agents, including an MCP connector for AI tools.
The pricing page lists a Free plan with 2M events per month, a Plus plan that starts at $0 and scales with events, and custom-priced Growth and Enterprise plans.
02 Features (10 listed)#
- Product analytics
- Marketing analytics
- Session replay
- Heatmaps
- Feature and web experimentation
- Feature management
- Guides and surveys
- Data governance
- AI agents and Global Agent assistant
- MCP connector for AI tools
Features as described on the vendor's own pages. Plan limits can change what is included.
03 Best for and not for#
Best for
- Product teams
- Data teams
- Engineering teams
- Marketing teams
04 Pricing#
Model: Freemium (free tier plus paid plans).
| Plan | Price as listed | Limits stated | Notes from the pricing page |
|---|---|---|---|
| Free | Free | 2M events per month; 10K session replays per month | Page says it is not a trial; no credit card required |
| Plus | Starts at $0 | first 2M events per month free, scaling up to 70M events; up to 700K MTUs; 10K session replays per month | |
| Growth | Custom | 20K session replays per month | |
| Enterprise | Custom | 50K session replays per month |
Free plan: 2M events per month
No monthly or annual toggle is shown. Growth and Enterprise are custom-priced, and no paid tier shows an amount, so no lowest paid price is recorded. The page also says startups under $10M funding and fewer than 20 employees can get one free year of Growth.
Prices change: confirm on the vendor's site before you buy.
05 Support, setup and links#
- Free plan
- 2M events per month
- API
- Yes
06 Company and compliance (as stated by the vendor)#
- GDPR
- The security and privacy page describes a GDPR review of its architecture and data flows, EU-US Data Privacy Framework self-certification and Standard Contractual Clauses
- HIPAA
- The page states Amplitude can enter a Business Associate Agreement with covered entities and business associates
- Data residency
- US, EU (Frankfurt)
These are the vendor's own statements, not an audit. Vendor trust page
07 Similar listings#
Same category, sharing at least one use case. Not an endorsement.
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Product analytics platform that automatically captures user interactions, now part of Contentsquare.
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Clicky
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Web analytics service with real-time visitor logs, heatmaps, uptime alerts and tracking that avoids cookies.
Fathom Analytics
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Cookieless website analytics service covering pageviews, referrers, campaigns, conversions and email reports.
Google's web and app analytics product for measuring customer interactions, with reporting and attribution features.
08 Questions answered#
- What is Amplitude?
- Product analytics platform with event analytics, session replay, experimentation, feature management and AI agents.
- Does Amplitude have a free plan?
- Yes. The vendor lists a free plan: 2M events per month.
- Does Amplitude have an API?
- Yes. The vendor documents an API (see the documentation link on this page).
- What plans does Amplitude list?
- The pricing page lists Free Free (2M events per month; 10K session replays per month), Plus Starts at $0 (first 2M events per month free, scaling up to 70M events; up to 700K MTUs; 10K session replays per month), Growth Custom (20K session replays per month), Enterprise Custom (50K session replays per month). Prices change, so confirm on the vendor's site.
- What security and compliance does Amplitude state?
- GDPR: The security and privacy page describes a GDPR review of its architecture and data flows, EU-US Data Privacy Framework self-certification and Standard Contractual Clauses. HIPAA: The page states Amplitude can enter a Business Associate Agreement with covered entities and business associates. These are the vendor's own statements, not an audit.
- How is Amplitude priced?
- The pricing model is freemium. Prices change, so confirm on the vendor's site before you buy.
09 Cite this page#
Digital Marketing Mind. "Amplitude", tool listing. https://digitalmarketingmind.com/tools/amplitude/