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tools/metricool

Metricool

Metricool is a tool listed under Social Media Marketing. Social media tool for planning, publishing, analytics, competitor monitoring, reporting and ads management. Features include drag-and-drop social planner, approval system for teams and clients and analytics and competitor monitoring. Pricing model: freemium. Listed for social media scheduling, marketing analytics and competitor research.

ToolSocial Media MarketingAnalytics & ConversionFreemium

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01 What it does#

Metricool is a social media management tool covering a drag-and-drop planner, approval workflows, analytics with competitor monitoring, automated reports and campaign dashboards. It also includes an inbox, direct-message flows, link-in-bio pages and a dashboard for managing Google, Facebook and TikTok ads.

The pricing page lists Free, Starter, Advanced and Custom plans scaled by number of brands, with a Monthly/Annual toggle and a EUR/USD currency toggle.

02 Features (11 listed)#

  • Drag-and-drop social planner
  • Approval system for teams and clients
  • Analytics and competitor monitoring
  • Automated and AI-assisted reports
  • Campaign dashboards
  • Social inbox
  • Flows for direct-message automation
  • SmartLinks link-in-bio pages
  • Ads management for Google, Facebook and TikTok
  • Data Studio connector on Advanced plan
  • Metricool MCP

Features as described on the vendor's own pages. Plan limits can change what is included.

03 Use cases and business types#

Use casesSocial Media SchedulingMarketing AnalyticsCompetitor Research

04 Pricing#

Model: Freemium (free tier plus paid plans).

Free plan: 1 brand, up to 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics

Free, Starter, Advanced and Custom plans scaled by number of brands. The page shows two price sets in EUR and USD without clearly labelling which is monthly and which annual, so no starting price is given. Prices exclude VAT.

Prices change: confirm on the vendor's site before you buy.

05 Integrations and platforms#

CanvaGoogle DriveZapierMake

06 Support, setup and links#

Free plan
1 brand, up to 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics

07 Similar listings#

Same category, sharing at least one use case. Not an endorsement.

08 Questions answered#

What is Metricool?
Social media tool for planning, publishing, analytics, competitor monitoring, reporting and ads management.
Does Metricool have a free plan?
Yes. The vendor lists a free plan: 1 brand, up to 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics.
What does Metricool integrate with?
The vendor's pages name: Canva, Google Drive, Zapier, Make. Check the vendor's integrations page for the current list.
How is Metricool priced?
The pricing model is freemium. Prices change, so confirm on the vendor's site before you buy.

09 Cite this page#

cite

Digital Marketing Mind. "Metricool", tool listing. https://digitalmarketingmind.com/tools/metricool/

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