What is Howuku?
It’s a set of tools that helps increase conversion rates on the website. With this, you can use heatmap tracking, advanced visitor session recording, and more as an alternative to hotjar and crazyegg.
However, this field is getting competitive, so there other solutions too, such as Microsoft clarity (free), Yandex Metrics (free) & 66 Analytics (Paid self-hosted but unlimited).
To differentiate, the founder tried to create his version without any white-labeling and included a reliable user back alternative.
Why You Need Howuku?
Having a successful online presence is essential for businesses in today’s digital age.
A well-optimized website or ecommerce store can attract more visitors, engage them effectively, and ultimately convert them into loyal recurring customers.
To achieve these goals, businesses often rely on website optimization tools that help them understand user behavior, analyze performance metrics, and make data-driven decisions to improve their website’s user experience and conversion rates.
Howku is a platform which has features like heatmaps, session recordings, feedback collection, A/B testing, and more where it analyze every web-page to optimize every aspect of your website.
Video review/tutorial
Connecting Howuku to Your Website
Users can connect their website to Howuku by adding a tracking code to their site. This can be done on any website platform and is not restricted to WordPress.
Getting started with Howuku is easy.
The platform allows users to easily integrate their website by adding a tracking code, ensuring that every aspect of their website is monitored and optimized for better user experience and conversion rates.
Whether you have a WordPress site or use a different website platform, Howuku’s integration is seamless and hassle-free.
Features
Feedback widget
This helps you collect feedback from visitors, including screen, video, and general feedback with emoji and anonymous or email support.
Survey widget
Helps you collect survey answers, multiple selections answers, short answer, long answer, and collect emails.
Heatmap
To see the web page’s heatmap with most clicks, browse, etc. for all the devices.
Visitor session recording
Show exactly all the lead background info and record everything the user does on the website.
Event tracking
You track and measure how much an event or action is getting performed on the webpage.
AB Testing
You can test any element style, design, color, change image, or more to see how it impacts conversion rates. (This module is advanced)
Personalization
Where you personalize the webpage and elements inside it according to the UTM parameters.
Analytics
Not advanced but gives full analytics like an alternative to Google, which shows your visitors’ stats.
Funnel testing
Not an advanced feature, but we can measure the conversion rate for any possible funnel created web pages flow and more.
Cons
I am still experiencing some bugs on Survey Widget & Values.
There free alternatives for heatmap & recording such as Microsoft clarity, Yandex Metrics & 66analytics (Self-hosted)
Free Alternatives
Here is a section on free alternatives for heatmap and recording such as Microsoft clarity, Yandex Metrics, and 66analytics.
Microsoft Clarity
A free tool from Microsoft that helps website owners understand how visitors interact with their site. It provides features such as heatmaps, session recordings, insights dashboard, and more. It is easy to set up and does not affect site performance or user privacy.
Yandex Metrics
A free tool from Yandex, a Russian search engine, that offers comprehensive analytics and optimization solutions for websites. It includes features such as heatmaps, session recordings, scroll maps, form analysis, behavior reports, and more. It also supports A/B testing, segmentation, and personalization.
66analytics (Self-hosted)
A paid tool that allows website owners to host their own analytics platform on their server. It provides features such as heatmaps, session recordings, real-time statistics, visitors journey, and more. It is a one-time purchase with lifetime updates and unlimited usage.
Conclusion
Overall it contains useful tools that help you understand your audience, measure their action, and split test & optimize any elements within any website.
Still, it’s not an essential SaaS or deal since most can use free alternatives, which, even though it does not offer all the functionalities of this SaaS but will suffice most of you.
My favorite features were the feedback widget since it was a great alternative who missed userback, visitor session recording to see what visitors are doing (It’s fun) & AB testing to test and change any elements within a webpage.
