Click-Through Rate (CTR) Calculator

Enter the number of clicks and impressions to calculate your CTR


The CTR calculator is a tool that allows users to calculate their Click-Through Rate (CTR) based on the number of clicks and impressions they’ve received.

What is Click-Through Rate (CTR)

The CTR is a metric used to measure the effectiveness of online advertising. It is calculated by dividing the number of clicks on an ad by the number of times the ad was shown (impressions). The result is then multiplied by 100 to get the percentage.

How to use the CTR Calculator

To use this tool, a user would need to enter the number of clicks and impressions for an ad into the appropriate fields on the form. Then, by clicking the “Calculate CTR” button, the tool will automatically perform the calculation and display the result as a percentage.

How does it work?

Let’s say an ad was shown 1000 times (impressions) and received 100 clicks. To calculate the CTR, we would divide 100 by 1000 and multiply by 100, which gives us a CTR of 10%.

The formula is: CTR = (Clicks / Impressions) x 100

In this example: CTR = (100 / 1000) x 100 = 10%

It means that for every 1000 times the ad was shown, it received 100 clicks. This is a CTR of 10%.

This formula can be used to calculate the CTR for any online advertising campaign, such as an email marketing campaign, a social media ad campaign, or a Google AdWords campaign. By knowing the CTR, you can determine how well your ads are performing and make adjustments as needed to improve the results.