Conversion Rate (%) Calculator

What is Conversion Rate (%)

Conversion rate is a key performance indicator (KPI) that measures the percentage of visitors to a website or landing page who complete a action, such as making a purchase, filling out a form, clicking on a ad or subscribing to a newsletter. It is an essential metric for businesses owners to track and optimize their online performance & campaigns, as it directly impacts revenue and growth.

What is Conversion Rate (%) Calculator?

The above conversion rate calculator is a tool that helps you to calculate the conversion rate (%). By inputting the total number of visitors and the number of conversions, the calculator provides an accurate conversion rate percentage.

How Conversion Rate (%) is Calculated?

To calculate the conversion rate, divide the number of conversions by the total number of visitors and multiply the result by 100. The formula is as follows:

Conversion Rate (%) = (Number of Conversions / Total Number of Visitors) x 100

For example, if a website receives 1,000 visitors and 50 of them make a purchase, the conversion rate would be:

Conversion Rate (%) = (50 / 1,000) x 100 = 5%

Let’s say an e-commerce store sells SaaS. In one month, the store’s website receives 5,000 unique visitors, and 200 of them make a purchase. Using the conversion rate formula, we can calculate the store’s conversion rate:

Conversion Rate (%) = (200 / 5,000) x 100 = 4%

This means that 4% of the website’s visitors made a purchase during that month. By tracking this metric over time, the store owner can identify trends, test different strategies, and optimize their website to improve the conversion rate and generate more sales.

Best Practices For Conversion Rate (%)

  • Create a clear and compelling value proposition
  • Optimize your website’s user experience and navigation
  • Use persuasive calls-to-action (CTAs)
  • Provide social proof and trust signals
  • Simplify the checkout or sign-up process
  • Conduct A/B testing to identify the best-performing elements
  • Personalize the user experience based on visitor behavior and preferences
  • Ensure your website is mobile-friendly and loads quickly
  • Offer live chat support to address visitor questions and concerns
  • Continuously monitor and analyze your conversion rate to identify areas for improvement


Conversion rate is a critical metric for businesses to measure and optimize their online performance.

Using a conversion rate calculator is a simple yet powerful way to track this KPI and make data-driven decisions to enhance your campaign’s performance.

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