Introduction
The SEO ROI checker is a web-based tool that helps businesses to estimate the return on investment (ROI) of their search engine optimization (SEO) efforts.
This tool allows businesses to input their SEO-related data and get an estimate of the ROI they can expect from their SEO investment.
Features
- User-friendly interface: The tool is designed with a clean and simple interface that makes it easy for users to input their data and calculate their ROI.
- Accurate calculations: The tool uses an accurate formula that takes into account various factors that can influence the ROI of SEO, such as the monthly search volume, the estimated Google rank position, the monthly SEO investment, the conversion rate, the average customer value, and the profit margin.
- CTR values from Ahrefs: The tool uses the CTR values from the Ahrefs study, which are based on a sample of websites, to provide more accurate estimates of the ROI.
- Validation check: The tool has validation check for inputs, which makes sure that users enter valid data and alerts them if there are any errors in their input.
How we calculate SEO ROI
Sure, here is an example of a sample case study using realistic estimated values:
- Monthly Search Volume: 10,000
- Estimated Google Rank Position: 5
- Monthly SEO Investment: $5,000
- Average Conversion Rate: 2%
- Average Customer Value: $100
- Profit Margin: 20%
To calculate the estimated values:
- Monthly Search Volume: You can use Google Keyword Planner to find the monthly search volume for your business-relevant keywords.
- Estimated Google Rank Position: You can use a keyword tracking tool such as Ahrefs or SEMrush to get an estimate of your website’s rank position in Google’s top 100 results.
- Monthly SEO Investment: This will depend on your company’s budget and the services you’re investing in, such as link building, content creation, and on-page optimization.
- Average Conversion Rate: You can use Google Analytics to track the percentage of visitors to your website that become customers.
- Average Customer Value: You can use your company’s customer data to calculate the average lifetime value of a customer.
- Profit Margin: This will depend on your company’s financials and can be calculated as (Total revenue – cost of goods sold) / total revenue.
Using the above values in the formula:
- Revenue = Monthly Search Volume x CTR x Conversion Rate x Average Customer Value x Profit Margin
- Revenue = 10,000 x 5.66 x 2 x $100 x 20 = $1,132,000
- ROI = (Revenue – SEO Investment) / SEO Investment
- ROI = ($1,132,000 – $5,000) / $5,000 = 226.4
In this case, the ROI is 226.4, meaning for every $1 invested in SEO, $226.4 is generated in revenue.
Conclusion
The SEO ROI checker is designed to help businesses understand the potential return on investment of their SEO efforts. By inputting various data points related to their SEO efforts such as the monthly search volume, the estimated Google rank position, the monthly SEO investment, the conversion rate, the average customer value, and the profit margin, the tool calculates an estimate of the ROI.