What is it? – Most content strategies are built on generic data and opinions. Marketmuse AI analyzes your entire website to give you personalized, objective insights.
Pros
- It analyzes your content and compares it to your competitors, giving you suggestions on how to improve it.
- It helps you research topics, keywords, questions, and content briefs for your niche.
- It integrates with WordPress and Google Docs, making it easy to optimize your content while writing.
Cons
- It is expensive compared to other content marketing tools, starting from $179 per month for the basic plan.
- It has a steep learning curve and requires some technical knowledge to use it effectively.
- It does not guarantee that your content will rank well, as there are other factors that affect SEO besides content quality.
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In this Marketmuse review, we are going to have Marketmuse tutorial with AI content marketing software tool with competitor content analysis.
You want to rank your content on Google, but you don’t know how to optimize it for SEO.
You spend hours researching keywords, topics, and competitors, but you still struggle to create content that meets Google’s standards and your audience’s expectations.
We will look into module such as Research, Compete, Optimize, Questions and Connect.
This is a common frustration for many content marketers.
You have great ideas and insights, but you lack the tools and guidance to turn them into high-quality content that drives traffic and conversions.
You waste time and money on trial and error, while your competitors outrank you with ease.
That’s why you need MarketMuse, an AI-powered content marketing software that helps you create and optimize content for SEO.
MarketMuse analyzes your niche and competitors, and gives you actionable recommendations on what topics to cover, what keywords to use, and how to structure your content.
With MarketMuse, you can save time, boost your rankings, and grow your business.
This video will explore how MarketMuse can help save time, energy and money with its content research and writing assistant.
- 00:00 Introduction
- 00:38 What is Marketmuse?
- 01:28 Marketmuse demo overview
- 02:24 Research – Sub-topics, keyword clusters & related keywords
- 06:49 Compete – Content analysis on top 20 competitors in SERP
- 10:36 Optimize – Content editor and real-time content optimization
- 15:16 Questions – Finding questions for your keywords (Long-tail keywords)
- 17:12 Connect – Automatic suggestions for internal links and external links
- 20:22 Conclusion
Why use Marketmuse?
MarketMuse helps content creators succeed in today’s landscape where links are no longer the only factor in content success.
It considers internal and external linking, schema for content structure, and advanced SERP features.
Traditional keyword metrics are poor predictors of success because they treat every site equally and don’t account for the success of individual sites.
High-performing content teams prioritize cluster topics based on ROI and personalized success metrics.
MarketMuse helps analyze content quality and topic authority at scale, making it easier to build content clusters that win search traffic and create content-driven customer journeys.
With MarketMuse, content creators can optimize their content strategy to achieve their desired outcomes.
Marketmuse Facts
- MarketMuse is a team of SEOs, content strategists, marketers, engineers, and data scientists.
- They aim to improve content across the internet by bringing together AI, SEO, and content strategy.
- They provide industry-leading AI accessible to SEO and content teams of all sizes and skill levels.
- MarketMuse started by giving users tools to analyze one topic at a time and now helps them research and analyze entire content inventories at scale.
- Their mission is to help users publish more and better content every time.
- MarketMuse was founded by Aki Balogh as a “science project” to build an AI system that benefits society.
- They have launched various products, including Content Analyzer, MarketMuse Suite, and MarketMuse Pro.
- They have been awarded a patent for “Systems And Methods For Semantic Keyword Analysis.”
- MarketMuse has a team of remarkable people doing remarkable things.
- They have won many recent G2 awards.
Marketmuse Features
Competitive Content Analysis
It is a helpful tool for content creation because it examines competitive content and shows how to structure your content to stand out.
It helps fill competitive blind spots by giving full visibility into top SERPs and competitive sites, so you know exactly what is missing and can close those gaps with quality content.
MarketMuse also helps you know the right structure to rank by showing the structure of the top SERPs and why they’re ranking.
It helps you know how many images, H2’s, hyperlinks, and keywords to include in your content to win on the web.
Content Clusters
It is a useful tool for content creation because it helps your website gain the most exposure.
It makes cluster creation fast by providing personalized insights on topics to pursue, their value, and how hard it will be for you to rank.
MarketMuse helps turn your content into an investment, not an expense, by leveraging your existing content to guide the buyer journey with content clusters.
It also allows for topic cluster analysis on any topic for any competitor, determining the quality of any cluster for any site.
With MarketMuse, you can analyze your competitors and top SERPs to address gaps and must-haves, helping your content perform better.
Content Planning
It provides the right data to ensure you’re not wasting your time and effort.
It’s the only place where you can analyze your content while researching topics, so you can determine what to create and update based on topic value and your content’s performance, all in one place.
MarketMuse helps build a high-impact content plan in minutes by automating the research process and removing subjectivity, so you can prioritize the right content faster.
It also fills the holes in your strategy by analyzing your content at the site-level to show where you have authority and where you don’t.
Customized views reveal quick wins, topics with no content, and pages at risk due to authority or competition.
Keyword Research
It helps you build topical authority with the right choice of keywords. It connects topics, keywords, and questions in meaningful ways, so you can turn them into clusters of thematically related, high-quality content.
The software simplifies and removes subjectivity from keyword research, helping you sort and prioritize based on your existing clusters for the best chance at ranking.
Additionally, MarketMuse is the only software that delivers a personalized difficulty score, taking into account your domain’s existing content and authority, allowing you to make objective keyword choices.
Content Brief Generator
You should use MarketMuse for content creation to increase your chances of ranking in search results and getting traffic to your website.
With MarketMuse, you can simplify and remove subjectivity from keyword research, build topical authority with the right choice of keywords, and receive comprehensive, search-optimized content from your writers in the first draft.
MarketMuse Content Briefs also help you publish high-quality content confidently and stop paying writers to guess.
Content Optimization
Use Marketmuse to easily measure content quality before publication, identify at-risk content to optimize, and take the fear out of writing.
Additionally, you can take advantage of what competitors missed by doing 1-1 comparisons between your page and any of the top 20 ranking pages.
Marketmuse Pricing
MarketMuse is a software that helps you plan, optimize and create high-quality content for your website.
It uses artificial intelligence to analyze your content, your competitors’ content and the search intent of your audience.
MarketMuse has three pricing editions: Free, Pro and Enterprise.
The Free edition gives you access to some basic features such as SERP X-ray, Heatmap, Topic Navigator and Connect.
The Pro edition costs $79 per month and gives you unlimited access to all the features of the Free edition plus site analysis, managed topics tracking and unlimited self-serve content briefs.
The Enterprise edition is customized to your needs and budget and gives you additional features such as dedicated account manager, custom integrations, content inventory and more.
You can also request a free trial of MarketMuse to see how it works for you before you buy.
Marketmuse Competitors
MarketMuse is a software that helps you plan, optimize and create high-quality content for your website. It uses artificial intelligence to analyze your content, your competitors’ content and the search intent of your audience.
Some of the competitors of MarketMuse are:
Dashword
Dashword is a tool that helps you write engaging and SEO-friendly content. It gives you content briefs, topic suggestions, keyword analysis and readability scores. It also lets you compare your content with the top-ranking pages on Google and get actionable feedback.
- Pros: Easy to use, affordable pricing, comprehensive content briefs, keyword analysis, readability scores, content comparison and feedback.
- Cons: No AI writing feature, no chatbot feature, no multilingual optimization, no SERP analysis.
Frase.io
Frase.io is a tool that helps you create content that answers your audience’s questions. It uses natural language processing to generate content briefs, optimize existing content and create chatbots. It also integrates with Google Docs, WordPress and other platforms.
- Pros: Powerful question research feature, AI writing feature, chatbot feature, content optimization and briefs, platform integrations, multilingual optimization.
- Cons: Content research may not be as robust as MarketMuse, no topic clusters feature, no performance tracking feature.
SurferSEO
SurferSEO is a tool that helps you optimize your content for search engines. It gives you data-driven guidelines, content editor, keyword research and SERP analysis. It also lets you optimize your content in different languages and track your ranking progress.
- Pros: Data-driven guidelines, content editor, keyword research, SERP analysis, multilingual optimization, ranking progress tracking, platform integrations.
- Cons: No AI writing feature, no chatbot feature, no question research feature, no topic clusters feature.
UseTopic
Topic is a tool that helps you create content that ranks well on Google. It gives you content briefs, topic clusters, keyword research and content grader. It also integrates with WordPress, Google Docs and other platforms.
- Pros: Content briefs, topic clusters, keyword research, content grader, platform integrations, performance tracking feature.
- Cons: No AI writing feature, no chatbot feature, no question research feature, no multilingual optimization.
Clearscope
Clearscope is a tool that helps you write relevant and engaging content. It gives you content briefs, keyword analysis, content optimization and performance tracking. It also integrates with Google Docs, WordPress and other platforms.
- Pros: Quality content optimization, content briefs, keyword analysis, content optimization and performance tracking feature.
- Cons: Very high price tag, no AI writing feature, no chatbot feature, no question research feature, no multilingual optimization.
These are some of the alternatives and competitors of MarketMuse that you can consider for your content marketing needs.
How to Use MarketMuse For Content Research & Optimization
In this section, I will share Marketmuse tips on using for content research and find the best content optimization for SEO.
These tips are based on our years of experience and expertise in SEO, content research, and optimizing content.
I prepared this for my guest speaker session at CSC Live by Marketmuse.
Now I am sharing this with you too.
Before we go into the tips, first, we need to understand content transformation.
Video Tutorial
In this video, I will show my Marketmuse tips and how I use it for content research and content optimisation when writing article for SEO.
We will bring tips for Research, Compete, Optimize, Questions and Connect.
Content Transformation
The content marketing category has been growing steadily for years, and the trend shows no signs of slowing down.
SEO and content marketing are now two sides of the same coin.
Content is no longer about ranking for few keywords but thousands of keywords; thus, it is no longer about a few sentences but many paragraphs; the blog is no longer on one level of the hierarchy; it has become multilevel content.
This is why content optimization is critical for SEO success.
You need to have content that is optimized for many keywords.
Marketmuse Tips
Select the Right Focus Topic
It is an essential factor to take into account when optimizing your website for SEO.
The searcher’s desired action determines search intent.
To find the best focus topic for optimizing content, start with a broad topic and then narrow it down to find your sweet spot.
In Marketmuse, you can use “Research application to suggest topic based on your seed keyword.
You can also use the “Compete” model to identify the intent.
Improve Existing Content Before Creating New
Creating new content is expensive in terms of time and resources.
Before creating any new content, edit and improve your existing content.
Improve it based on SEO keyword research data you get from Marketmuse and Google Search Console.
Since the data is dynamic, you can use it to improve your existing content further.
You can use Marketmuse “Research” application to provide all the related topics (relevancy sort) & additional variants.
Marketmuse’s “Optimize” application can be a personal assistant by giving customized suggestions to improve existing content.
Effectively Identify & Use Content Clusters
To create successful content optimization strategies, we must first identify and utilize what is called content clusters.
Content clusters are a collection of related topics that are brought together to stimulate the readers’ attention.
All the topics related to these content clusters have a better chance of being higher ranked by search engines than the same topic on its own.
It can also help you identify long-tail keywords or highly focused subjects with relevant pages for your website.
Marketmuse’s Research, compete & questions application is also helpful to identify content clusters too and drill down the cluster topics.
You can use the above keywords as seed key phrases and then learn these keywords by learning from Marketmuse’s Competitor keyword tool.
The other option to identify a content cluster is by using Marketmuse’s Questions application.
It will show you questions about your topic and their answers which also have better rankings in search engine result pages (SERP).
Easily Find Questions on Your Topic
Using Marketmuse’s Question application is a great way to quickly find questions on your topic and their answers which also have better chances of ranking in search engine result pages (SERP).
Questions are essential for SEO because these are great long-tail keywords with focused intent.
You can use it to enrich existing content, create supporting content, long-tail keywords, FAQ snippets & People also ask for snippets.
Use the Marketmuse Question application to find questions related to the target keyword you want to rank for and then answer relevant content.
Use Marketmuse “Compete” application to discover questions that are in search volume and long-tail keywords.
Marketmuse allows you to find questions based on a seed keyphrase quickly.
Identify Opportunities from Competitors
Content optimization is not just improving data from your site; it also involves researching what your competitors are doing.
This allows you to identify opportunities for content optimization.
The best way to do this is to use the Marketmuse competitor tool application.
It helps by identifying your competitors’ weaknesses and strengths and creating content that has high search demand.
You can use it to identify content gaps, over-optimized (keyword stuffing), under optimized & hidden opportunities.
Marketmuse “Compete list” application also provides a way to focus on one competitor at a time entirely.
Inter Connect for Authority Passing & Silo
Interlinking and external linking are important for SEO & creating a silo on your website.
One of the critical factors of any site is authority. The more popular the site, the more authority it has.
You can use internal links to pass on-site authority and rank for more keywords, but it depends on your ranking goal.
You can use external links to identify and link out to relevant content from other sites.
You can use Marketmuse “Connect” application to interconnect content, create links between pages & add related keywords.
Marketmuse FAQ
What is MarketMuse?
MarketMuse is a tool that provides data to help content teams make decisions about what content to create, update, and how to do it.
Who uses MarketMuse?
Brands, publishers, and agencies use MarketMuse, and day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations.
What are the pricing packages for MarketMuse?
There are four packages available for MarketMuse: Free, Standard, Team, and Premium. The Free package is for low content volume users, the Standard package is for users who publish regularly, the Team package is for agencies and mid-sized teams, and the Premium package is for SEO, content and marketing teams at mid-market and enterprise companies.
Is MarketMuse an AI software?
Yes, MarketMuse uses AI software to analyze pages and topics.
How does MarketMuse compare to other content optimization software?
MarketMuse has some advantages over other content optimization software, such as using proprietary data and AI, offering content inventories and research workflows, automated ROI and traffic projections, and generating AI-generated content briefs at scale.
Conclusion
You want to create high-quality content for your website that ranks well on Google and attracts your target audience.
But you don’t have the time, resources or expertise to do it yourself or hire a professional writer.
You are missing out on a huge opportunity to grow your traffic, leads and sales with content marketing.
Your competitors are using advanced tools and strategies to create and optimize their content, leaving you behind in the search results.
You are wasting your money and effort on content that doesn’t perform well or meet your goals.
MarketMuse is the ultimate solution for your content marketing needs. It is an AI-powered software that helps you plan, optimize and create high-quality content for your website.
It analyzes your content, your competitors’ content and the search intent of your audience.
It gives you content briefs, optimization suggestions, keyword analysis and content creation features.
It helps you create content that ranks well on Google, engages your audience and converts them into customers.
Don’t let your competitors outrank you with their content.
Start using MarketMuse today and see the difference it can make for your content marketing results.
Sign up for a free account now and get access to all the features and benefits of MarketMuse.
Check it out
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