Digital marketing agency website examples
A page-by-page specification for an agency or marketing website: what job each page does, the five things that belong above the fold, and where most agency sites go wrong — a slogan instead of a specialism, eleven services listed, and no price at all. Includes a free structure document and a launch checklist. This is a structure, not a downloadable theme.
- EXAMPLE
- TEMPLATE
- DOCX
- CHECKLIST
- FREE
- Best for
- Agencies and freelancers rebuilding a site that is not producing enquiries
- Includes
- Word structure document + launch checklist (PDF)
- Time to use
- 2 hours for the structure
Free to download and use in your own client work. No email address required.
Created by Alston Antony 100+ websites owned and managed Updated
This is a structure, not a downloadable theme
There is no PSD or WordPress theme here. Anyone offering a free agency PSD is usually offering a licence problem — and a template cannot make the positioning decisions that are the actual hard part of an agency site. What follows is the specification and the launch checklist.
Design is rarely why an agency site fails to produce enquiries. The reasons are almost always the same three: a slogan instead of a specialism, too many services to be believable, and no price signal at all.
Pages, and the job each does
| Page | Its job | Where it goes wrong |
|---|---|---|
| Home | Say what you do, for whom, and the next step — above the fold | A slogan instead of a specialism. “We grow brands” is what every agency site says |
| Services | One page per service you actually want to sell | Listing eleven services signals you specialise in none |
| Work / case studies | Proof with constraints and numbers | Logo walls without permission, or results without a baseline |
| Pricing or “from” price | Filter enquiries before they reach a call | No price means every unqualified lead becomes a meeting |
| About / team | Named humans with real credentials | Stock photography and a faceless “our team” paragraph |
| Contact | One obvious route that works | A form nobody monitors is worse than an email address |
| Resources | Something useful that earns links | A blog with three posts from 2022 actively signals abandonment |
Above the fold
Five elements. A carousel is not one of them.
- What you do, in the words a buyer would use
- Who it is for, specifically enough to exclude people
- One proof point, checkable
- One primary action, not three
- No carousel
An example of the shape, worth reading for what it does rather than copying:
SaaS SEO for 10–60 person software companies. We fix attribution before scaling spend — most clients come to us after a channel stopped being explainable. See what we changed for three of them.
It names the service, names the buyer, states a specific situation, and offers proof. No adjectives.
Excluding people is the point
“Specifically enough to exclude people” is the part that feels wrong and matters most. A homepage that could describe any agency gets enquiries from everybody, which means unqualified calls and a low close rate. Narrowing it reduces enquiry volume and raises enquiry quality, which is almost always the better trade.
The launch checklist
Sixteen checks in three groups. Tick them here — progress is saved in your browser, so you can come back to a half-finished launch — or take the PDF if you would rather print it and work down it with someone.
Before launch 8
At launch 4
First week 4
The item that costs the most when skipped: redirect old URLs in one hop to a genuinely equivalent page. Sweeping them all to the homepage is the single most expensive launch mistake and the most common. Google largely discards a redirect to an irrelevant page, so years of accumulated links are thrown away in an afternoon.
Where the proof lives
The work section is the hardest part to do well. The case study template covers the structure, and the portfolio page covers what to show per discipline — including what to do when a client will not let you share figures.