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Get one channel right

One audit per channel, each tickable here with progress saved in your browser, and each with a workbook that does the arithmetic. They are in the order that avoids wasted work: measurement first, because every other channel is judged against it.

Which channel, and what you get

Channel Checks The workbook does
Analytics (GA4) 20 A measurement plan starting from the business question, not the event
Technical SEO 33 Nothing to calculate — this one is the checklist plus a tool map
Paid search 28 Finds wasted spend from your search terms report and totals what is recoverable
Conversion 23 ICE-scores your test ideas, then flags results that are too small to trust
Content — Decides keep, update, consolidate, redirect or delete for every page
Email 26 Flags deliverability from bounces and complaints, and ignores open rate
Social 22 Cost per enquiry per channel, and a keep-or-close verdict
AI search 26 Tracks whether assistants cite you, and which competitor they cite instead

10 channel audits All free, no signup

The order to do these in

If you are auditing more than one channel, this order stops you redoing work. It is not the order people naturally pick, because the interesting channels come last.

  1. Analytics first, always. Every other audit compares performance against conversion data. If the tag fires twice, every judgement below is wrong by a factor of two and nothing looks broken.
  2. Technical SEO next, because a crawling or indexing problem invalidates conclusions about content and search performance.
  3. Conversion before traffic. Improving a page that converts at 0.2% is cheaper than buying more visits to it, and it improves every channel at once.
  4. Then the channel spending the most money — usually paid search. Waste is easiest to find and fastest to recover.
  5. Content and email, which reward patience rather than urgency.
  6. Social and AI search last. Both matter, and neither is where a struggling account should start.

What these audits will not do

None of them will tell you whether the channel is the right one for your business — that is a strategy question, and auditing a channel you should not be running produces a well-optimised mistake. Run the wider marketing audit first if you are not sure where the biggest gap is; it weights eight areas and will often point somewhere you were not looking.

And a checklist is not a strategy for the channel either. These find what is broken or wasteful, which is a different and much cheaper question than what to do next.