Klaviyo
Tool
Marketing platform combining customer data with email, SMS and other messaging, flows and segmentation, with a free plan.
~/tools/omnisend
Omnisend
Omnisend is a tool listed under Email Marketing (automation). Email, SMS and web push marketing platform with automation workflows, segmentation, forms and reports. Features include email and sms campaigns, prebuilt workflows for welcome, abandoned cart and post-purchase messages and segmentation by behaviour, purchase history and engagement. Pricing model: freemium. Listed for marketing automation.
ToolEmail MarketingMarketing AutomationFreemium
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01 What it does#
Omnisend is a marketing platform that combines email, SMS and web push campaigns. It offers prebuilt automation workflows such as welcome, abandoned cart and post-purchase messages, segmentation based on behaviour and purchase history, forms and popups, and reporting.
Plans are priced by contact list size and a free plan with a monthly email cap is listed. A free migration and an open API are also mentioned.
02 Features (8 listed)#
- Email and SMS campaigns
- Prebuilt workflows for welcome, abandoned cart and post-purchase messages
- Segmentation by behaviour, purchase history and engagement
- Forms and popups for email and phone capture
- Web push notifications
- Sales, performance and engagement reports
- AI tools for copy, send times and segmentation
- Open APIs
Features as described on the vendor's own pages. Plan limits can change what is included.
03 Pricing#
Model: Freemium (free tier plus paid plans). Entry price listed: $11.20.
| Plan | Price as listed | Limits stated | Notes from the pricing page |
|---|---|---|---|
| Free | $0/mo | 500 emails per month; 250 contacts; 500 web push notifications per month | No credit card required |
| StandardLowest paid | $11.20/mo | 6,000 emails per month; 500 contacts; unlimited web push | Price applies to an unspecified list-size tier; a 3-month prepay option at -30% is shown ($48.00 total, $33.60 today) |
| Pro | $41.30/mo | unlimited emails (fair use up to 60x list); 2,500 contacts; unlimited web push | Price applies to an unspecified list-size tier; a 3-month prepay option at -30% is shown ($177.00 total, $123.90 today) |
| Custom | Let's talk | for more than 150,000 active profiles |
Free plan: 500 emails per month, 250 contacts, 500 web push notifications per month
Lowest paid tier (Standard): monthly. The page states billing is in USD and that local-currency prices are estimates. Billing is monthly with an optional 3-month upfront prepay at -30%; there is no annual toggle. Standard and Pro prices use a list-size slider and the extracted figures apply to an unspecified tier. SMS is an add-on charged per message (from $0.007).
Prices change: confirm on the vendor's site before you buy.
04 Support, setup and links#
- Free plan
- 500 emails per month, 250 contacts, 500 web push notifications per month
- API
- Yes
05 Similar listings#
Same category, sharing at least one use case. Not an endorsement.
AWeber
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Email marketing platform with templates, landing pages, sign-up forms, automation and web push.
EmailOctopus
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Email-only marketing platform with a drag-and-drop editor, automations, forms, reports and an API.
Email MarketingMarketing Automation
$9/mo, billed yearlyOfficial site ↗ (opens in a new tab)
Mailchimp
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Email and SMS marketing platform with campaigns, automations, templates, reporting and a free plan for small lists.
MailerLite
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Email marketing platform with campaigns, automations, signup forms, landing pages and a free plan for small lists.
06 Questions answered#
- What is Omnisend?
- Email, SMS and web push marketing platform with automation workflows, segmentation, forms and reports.
- Does Omnisend have a free plan?
- Yes. The vendor lists a free plan: 500 emails per month, 250 contacts, 500 web push notifications per month.
- Does Omnisend have an API?
- Yes. The vendor documents an API (see the documentation link on this page).
- What plans does Omnisend list?
- The pricing page lists Free $0/mo (500 emails per month; 250 contacts; 500 web push notifications per month), Standard $11.20/mo (6,000 emails per month; 500 contacts; unlimited web push), Pro $41.30/mo (unlimited emails (fair use up to 60x list); 2,500 contacts; unlimited web push), Custom Let's talk (for more than 150,000 active profiles). Prices change, so confirm on the vendor's site.
- How is Omnisend priced?
- The pricing model is freemium. Prices change, so confirm on the vendor's site before you buy.
07 Cite this page#
Digital Marketing Mind. "Omnisend", tool listing. https://digitalmarketingmind.com/tools/omnisend/