Apollo.io
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Go-to-market platform with a B2B contact and company database, enrichment, email sequencing and AI agents.
~/tools/clay
Clay
Clay is a tool listed under Lead Generation & CRM (enrichment). Go-to-market platform for enriching data, running AI research agents and building outbound workflows. Features include data marketplace, waterfall enrichment and claygent ai research agents. Pricing model: freemium. Listed for lead generation and cold outreach emails.
ToolLead Generation & CRMFreemium
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01 What it does#
Clay presents a data marketplace with waterfall enrichment, Claygent research agents, a visual workflow canvas and plays such as inbound and outbound automation, lead scoring, CRM enrichment and ad audience sync. It also lists signals tracking and an email sequencer.
The pricing page lists Free, Launch, Growth and Enterprise plans with monthly action and data credit allowances, and a 14-day trial.
02 Features (10 listed)#
- Data marketplace
- Waterfall enrichment
- Claygent AI research agents
- Visual workflow canvas
- Inbound and outbound automation
- Lead and account scoring
- CRM enrichment
- Ad audience sync
- Signals tracking
- Email sequencer
Features as described on the vendor's own pages. Plan limits can change what is included.
03 Use cases and business types#
Use casesLead GenerationCold Outreach Emails
04 Pricing#
Model: Freemium (free tier plus paid plans).
| Plan | Price as listed | Limits stated | Notes from the pricing page |
|---|---|---|---|
| Free | Free | 500 actions/month; 100 data credits/month | |
| Launch | $167/mo | starts at 15,000 actions/month | FAQ gives a different starting price ($185/mo); monthly/annual toggle shown, selected state unclear |
| Growth | $446/mo | starts at 40,000 actions/month | FAQ gives a different starting price ($495/mo); monthly/annual toggle shown, selected state unclear |
| Enterprise | Custom | Custom pricing |
Free plan: 500 actions/month (6K/year), 100 data credits/month (1.2K/year)
Free trial: 14 days.
Plan cards and FAQ disagree on starting prices (Launch $167 vs $185, Growth $446 vs $495), and a Monthly / Annual (save 10%) toggle is shown without a visible selected state, so no lowest paid price is chosen. Prices use a bare $ symbol.
Prices change: confirm on the vendor's site before you buy.
05 Integrations and platforms#
LinkedInMetaGoogle Ads
06 Support, setup and links#
- Free plan
- 500 actions/month (6K/year), 100 data credits/month (1.2K/year)
- Free trial
- Yes, 14 days
07 Similar listings#
Same category, sharing at least one use case. Not an endorsement.
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Lead Generation & CRMLead Generation
Custom quoteOfficial site ↗ (opens in a new tab)
08 Questions answered#
- What is Clay?
- Go-to-market platform for enriching data, running AI research agents and building outbound workflows.
- Does Clay have a free plan?
- Yes. The vendor lists a free plan: 500 actions/month (6K/year), 100 data credits/month (1.2K/year).
- Does Clay offer a free trial?
- Yes, for 14 days.
- What plans does Clay list?
- The pricing page lists Free Free (500 actions/month; 100 data credits/month), Launch $167/mo (starts at 15,000 actions/month), Growth $446/mo (starts at 40,000 actions/month), Enterprise Custom. Prices change, so confirm on the vendor's site.
- What does Clay integrate with?
- The vendor's pages name: LinkedIn, Meta, Google Ads. Check the vendor's integrations page for the current list.
- How is Clay priced?
- The pricing model is freemium. Prices change, so confirm on the vendor's site before you buy.
09 Cite this page#
Digital Marketing Mind. "Clay", tool listing. https://digitalmarketingmind.com/tools/clay/