ActiveCampaign
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Marketing automation platform for email, SMS and WhatsApp with AI-assisted audits, automations and reporting.
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Customer.io
Customer.io is a tool listed under Marketing Automation. Customer engagement platform for journeys and messaging across email, push, SMS and in-app channels. Features include journey builder with triggers, timing and logic, audience segmentation and design studio for messages. Pricing model: paid.
ToolMarketing AutomationEmail MarketingPaid
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01 What it does#
Customer.io is a platform for building behaviour-driven journeys and sending messages by email, push, SMS and in-app. Its site lists audience segmentation, a design studio, analytics and an AI agent that can build automations from a prompt.
Pricing is based on uniquely identified people and objects. Essentials is billed monthly from $100 per month, Premium is billed yearly from $1,000 per month, and Enterprise is quoted.
02 Features (7 listed)#
- Journey builder with triggers, timing and logic
- Audience segmentation
- Design Studio for messages
- Analytics and recommendations
- AI agent for building automations and answering performance questions
- Email, push, SMS and in-app messaging
- MCP, CLI, API and webhook access
Features as described on the vendor's own pages. Plan limits can change what is included.
03 Pricing#
Model: Paid. Entry price listed: $100.00.
| Plan | Price as listed | Limits stated | Notes from the pricing page |
|---|---|---|---|
| EssentialsLowest paid | from $100/mo · per profiles tier | 5,000 profiles included; 1 million emails per month; 2 object types; 2 workspaces | |
| Premium | from $1,000/mo, billed yearly · per profiles tier | 10 object types; Unlimited workspaces | |
| Enterprise | Let's talk | Custom profiles and emails | Annual billing; quoted. |
Free trial.
Lowest paid tier (Essentials): monthly. Charges are in US dollars. Overage: $0.009 per extra profile on Essentials, $0.12 per extra 1,000 emails, $10 per 100K extra AI credits. A startup program for companies that raised under $10M offers a year free. Annual subscribers can request an invoice; monthly subscriptions accept credit cards only.
Prices change: confirm on the vendor's site before you buy.
04 Support, setup and links#
- Free trial
- Yes
05 Company and compliance (as stated by the vendor)#
- Legal name
- Customer.io
- GDPR
- The security page states the platform is GDPR compliant
- SOC 2
- The security page states SOC 2 Type II certification
- ISO 27001
- The security page states Customer.io is ISO 27001 certified
- HIPAA
- The security page states the platform is HIPAA compliant
- Data residency
- United States, European Union
These are the vendor's own statements, not an audit. Vendor trust page
06 Similar listings#
Same category, sharing at least one use case. Not an endorsement.
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07 Questions answered#
- What is Customer.io?
- Customer engagement platform for journeys and messaging across email, push, SMS and in-app channels.
- Does Customer.io offer a free trial?
- Yes.
- What plans does Customer.io list?
- The pricing page lists Essentials from $100/mo per profiles tier (5,000 profiles included; 1 million emails per month; 2 object types; 2 workspaces), Premium from $1,000/mo, billed yearly per profiles tier (10 object types; Unlimited workspaces), Enterprise Let's talk (Custom profiles and emails). Prices change, so confirm on the vendor's site.
- Who makes Customer.io?
- Company name: Customer.io. As stated on the vendor's own pages.
- What security and compliance does Customer.io state?
- GDPR: The security page states the platform is GDPR compliant. SOC 2: The security page states SOC 2 Type II certification. ISO 27001: The security page states Customer.io is ISO 27001 certified. HIPAA: The security page states the platform is HIPAA compliant. These are the vendor's own statements, not an audit.
- How is Customer.io priced?
- The pricing model is paid. Prices change, so confirm on the vendor's site before you buy.
08 Cite this page#
Digital Marketing Mind. "Customer.io", tool listing. https://digitalmarketingmind.com/tools/customer-io/