RetargetKit Review – All-in-one Retargeting Toolkit

Full video review/tutorial

What is RetargetKit?

Retargetkit is a retargeting toolkit for digital marketers, which helps create brand awareness, control social media marketing ads, and increase sales by retargeting your one-time visitors.

Retargetkit able to accomplish this provide various tools that can be used in any number of digital marketing use cases.

Retargetkit tools are unique where their use cases are only limited user’s workflow and creativity.


Create brandable Short Links (advanced URL shortener)

Using Retargetkit, you can create trackable branded short links with advanced tracking & retargeting pixels.

Retargetkit’s URL Shortner feature is an alternative to competing products such as Switchy, Bitly, Rocketlink, etc.

Create short & brandable URL links

Create brandable short links using your custom domains & subdomains.

Add custom domains & sub domains to create short links

Create custom slugs for short links.

Creating custom slug for your short links

All the analytics for clicked links are tracked, including clicks, unique clicks, conversion rates, top countries, top browsers, top operating systems, top devices, top refer hosts, top refer links, etc.

Tracked links analytics

Select your one or multiple retargeting pixels to show retargeting ads for your visitors.

Select ad re-targeting pixels

You add links to shorten and create brandable links individually or in bulk import.

Adding urls and importing urls

You also have the option to make the shorten link password protected.

When a short link destination is added, Retargetkit will automatically pull up the page title, description, and featured image.

Password protection and meta information

You also have the option to add UTM parameters to your shorten links to understand where your traffic is coming from.

The UTM parameters it accepts include Source, Medium, Campaign, Term & Content.

UTM parameters for links

This is an advanced link shortener with re-targeting option.

Build bio landing pages (landing page builder for social media)

This a huge feature on Retargetkit because there so much demand for this feature.

It will great for social media profiles since you only have one linkable URL on your Instagram or Twitter profile, and you can use this to create a responsive bio landing page builder.

You can also use this to create personal and brand landing pages with various elements such as button, video embed, image & thumbnails.

Retargetkit’s Bio landing feature is an alternative to competing products such as Shorby, Lnk.Bio, Linktree, ShortStack, LeadPages, Milkshake, Campsite &, etc.

You can check two live examples here:

Bio landing webpages

You can also set up the bio landing page web pages in your custom domains or sub-domains.

You can also include one or multiple retargeting pixels to show retargeting ads for your visitors.

You define the bio webpage URL, Title, description & avatar.

Bio landing page slug, title, description & avatar

Buttons on the landing pages contain multiple styles such as square, round, square outline & rounded outline.

Button designs and colors

You can also assign animation for any landing page elements such as Bounce, Pulse, Rubberband, Shake, Heartbeat, Flash & Tada.

Animations for styles

These elements also support meta information and UTM parameters.

This landing will be responsive on all mobile, tablet, and desktop devices.

Create content curation pages for web resources (smartlists)

Create responsively and search engine friendly landing pages for your web resources.

Retargetkit’s content curation page feature is an alternative to competing product

You can check the live example at

Curated web pages

You can include any web resources into the smart list, including web page links, PDF, images, videos, etc.

Elements within the curated page also can include animation such as Bounce, Pulse, Rubberband, Shake, Heartbeat, Flash & Tada.

You can also password protect certain elements from the curation page.

Every element will include title, description, and feature image along with UTM parameters.

Content curation pages will be responsive on all mobile, tablet, and desktop devices.

Mobile view for curated web pages

Collect socially verified emails using lead magnets (social sign-up/lead generation)

This is a unique email list building landing page that uses social network APIs such as Twitter, Facebook, Google & Linkedin to create landing pages to gather accurate and verified leads.

Retargetkit’s social sign-up feature is an alternative to competing product

Social signup to collect leads from social media

Just like other modules, you can use both custom domains and retargeting pixels for this feature too.

You completely customize the opt-in message, including adding images, videos, hyperlinks, and emojis.

In case if you don’t want to force the visitors and give an option to opt-out of social sign up, then that is possible too.

Cookie consent notification

Add CTA to bring traffic or collect leads from any webpages (call to action)

With Call-to-action, you can create a form that creates popup notification that embeds to any web pages.

It will work with any webpages or websites, even if you don’t own them or don’t have access to it.

You can use this feature either to drive traffic back to your web properties or collect leads.

Lead cta notfication

Just like other modules, you can use both custom domains and retargeting pixels for this feature too.

There are three different CTA actions available for you, such as button, link, and form. You can use the first two to drive traffic and last to collect leads.

You can fully customize all the text and its style on the form from the headline, message body, and button text.

You can embed images, videos, and have hyperlinks.

There is also an option to turn off your branding and only have Call-to-action content.

You can also control the position, sound & delay of the popup.

There is also an option to make the popup only show on exit intent.

Finally, these popups don’t get blocked by ad blockers.

Add custom HTML widgets and codes to any webpages (custom widgets)

This is similar to the Call-to-action feature, but in this case, it allows you to embed any HTML content to any webpages.

It will work with any webpages or websites, even if you don’t own them or don’t have access to it.

You can use these to add analytics, chat forms, HTML forms, widget codes, surveys, tracking, or any third-party widgets.

These custom widget support HTML, CSS, Javascript.

Custom HTML widget

They also optionally enable you to wrap the code in modal with the delay of your choice.

RetargetKit agency – make your own branded retargeting toolKit

Using Retarget Kit Agency, you can make your own White-label platform of Retargetkit and resale it to your customers.

The customers will use all the tools mentioned above from their personal dashboard according to the limit you set.

Please watch the below video, which covers everything on the RetargetKit agency.

  • No coding or technical knowledge is involved
  • Fully branded client portal of Retargetkit (Using your own domains, Set root domain page, and set custom 404 error page)
  • Create branded links in your domain
  • Set portal name, logo, favicon, theme color
  • Add custom CSS & scripts
  • Add your own links to privacy & terms of service
  • ReCaptcha – anti-spam measure for the portal
  • Invite clients to dashboard from agency dashboard
  • All signs up are counted trial & you define the number of days for it
  • Email notification for registering, forget password & inviting the users
  • Register, login, reset the password for clients which are Whitelabel too
  • You set/change the account limits and subscription plan for the clients
  • All the client’s data, such as name, email, joined date is visible to you.
  • You access all your clients’ links, campaigns, and entire workspace


In case if you are wondering what the direct integrations are, RetargetKit has since it handles emails and leads data.

Currently, it has direct integrations with:

  • Zapier
  • Integromat
  • Pabbly Connect
  • Integrately
  • Webhook
  • MailChimp
  • Moosend
  • Automizy
  • Active Campaign
  • MailerLite
  • ConvertKit
  • GetResponse
  • and more.


  • Has a FREE and PRO version
  • Very easy to get started using it
  • Dashboard to view and manage reviews
  • Alot of different graphic styles
  • Unlimited criteria for rating
  • Review supports media such as images and videos
  • Users can mark other reviews helpful
  • Google Rich Schema snippet support
  • Direct social sharing for reviews
  • Ability to edit the reviews for users
  • Highlight reviews
  • Reply to reviews
  • Change the theme color


  • It only supports product posts
  • You can’t import or export reviews
  • Only supports wooCommerce
  • Some features are only available on PRO


Retargetkit is an excellent digital marketing toolkit that I use our digital marketing purposes.

The main advantage of Retargetkit is that it combines multiple SaaS into one platform, thereby reducing a lot of costs for you. I would be personally happy to recommend it any day.

If you doubt, please ask me since this one of my most used SaaS, so I will be happy to clear any doubts you have.

Check it out

Affiliate Disclosure: You can click on any links to check it out, but if you click on the affiliate link and make a purchase, I may receive a small commission but does not affect your purchase price and helps me create more content like this and keep the site running. Learn more

Hey, I'm Alston, one of the guys behind Digital Marketing Mind. I run a digital agency and share my 10+ years of knowledge on blogging, SEO, and digital marketing. You can read about me here.

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