Morningscore Review – All in One SEO Software

What is Morningscore?

The Morningscore is a digital marketers SEO tool that helps you track your site’s progress and performance over time. It’s a great tool to use when trying to optimize your site for Google and its users.

Since it is a cloud-based tool, you don’t need to install anything on your PC. All of your data and visitors are stored in the cloud, and you can access them from anywhere and from any device.

MorningScore is an advanced all-in-one SEO software that helps you optimize your website to get higher rankings in Search Engines.

MorningScore SEO contains functionalities such as rank tracker, competitor analysis & comparison, backlink analysis module, backlink tracking, website health & SEO audit tool, SEO traffic analysis, and SEO missions.

Video – explained for SEO professionals

Morningscore Review & Coupon - Best All in One SEO Tool Software?

Video – explained for SEO beginners

Morningscore - Best Beginner SEO Tool in 2022?

Audio review

Introduction

MorningScore is designed in a way best suited for both beginners and experienced in search engine optimization.

They can accomplish this by:

• For beginners, they provide an easy to understand dashboard, tooltip info, guide & tutorial to understand each SEO problem and fix it.
• For experienced professionals, they provide all the data needed for SEO in one place with advanced functionality & in-depth metrics to perform comprehensive search engine optimization with flexible reporting.

This SEO tool is an excellent affordable alternative to Moz, Ahrefs, Semrush, Mangools, & Ubersuggest.

It is also essential to understand that MorningScore does not rely solely on its own internal SEO data source.

Instead, it uses multiple data sources to provide in-depth and accurate data for our SEO process.

MorningScore demo

MorningScore demo is an exciting feature introduced by MorningScore, where anyone interested in MorningScore, like you can quickly check the SEO app by going into this link.

You don’t need to create an account, add a domain to check its features & no need to wait.

Go to their homepage, and in the menu, click on “LIVE DEMO,” and that’s it.

Please note the demo account is in read-only mode.

So you can only view the information. If you want to test the MorningScore using your website and data, click on the below button to get your 14 days trial without needing a credit card.

How to start using MorningScore?

Once you have bought a plan or created a 14-day trial.

There will be a smooth, onboarding process where you can create your first project.

How to add/remove project

Below I will show how to create/remove a project manually.

1. Select your current project website
2. Click on “Add/Remove Websites”

Then a pop-up screen will load.

1. Enter your website you want to track.
2. Select your target country you want to rank in search engines.
3. Click on “Add Website”
4. (Optional) If you want to remove the website, click on the “X.” Careful, it will delete all the data for that website.

Features

Manage multiple SEO projects

You can manage multiple websites under one account according to your plan limit to optimize your website’s SEO power.

1. Shows which website data is displayed in the app.
2. Shows other websites you have added in your account
3. You can add or remove websites from here.

SEO overview dashboard

This is easy to understand but shows in-depth SEO marketing stats along with your competitors.

It will show SEO ranking value, total change in ranking, total keywords found in Google, line graph, which shows SERP ranking within the selected time frame, and competitor comparison data if added.

1. Shows the monthly MorningScore value. It’s an internal rating that lets you know your website SEO value. When your value is high, then it means your SEO Serp ranking is also higher.
2. Show estimated money value for your ranking.
3. Shows the change in SEO stats in the selected time period.
4. Shows the total number of keywords you are ranking on Google
5. Click on “View keywords
6. If you have added a competitor website(s), their data will also be shown.
7. If you click on the three dots, then you will have the option to hide this competitor data, View all the ranking keywords for this competitor & opportunity to remove competitors.
8. Click on “Add competitor” to add competitors to track on your SEO campaign.
9. Choose the time frame of your choice to see SEO data for that period.
10. Shows all line graphs, including your website and your tracked competitor’s SEO ranking progress chart.

Track and compare competitor SEO

With MorningScore, you can track your competitors to find out their keywords, traffic data, and backlinks.

Compare SEO growth

You can use the overview dashboard to track the SEO growth for your website and your competitors.

Compare Keyword ranking

You can compare the SERP ranking for your target keywords with your competitors.

Compare backlinks

You can view all the backlinks of your competitors to identify valuable link opportunities.

Compare SERP traffic

See how much organic traffic you and your competitors get from Google per month. You can also see if your competitors are in your keyword market or not.

Competitor ranking comparison with our website

You and your competitors’ top keywords are compared here in this section.

You can use this tool to verify your ranking for your website and competitor website for your target keywords.

1. You can select which competitor’s data you want to use.
2. Select keywords within which SERP positions to view
3. Choose which keywords you want to compare, like tracked keywords or specific competitor keywords.
4. Keyword suggestions
5. Search volume per month
6. Your website’s rank
7. Competitor websites rank
8. Shows which website has the top rank
9. You can export the data shown here to CSV.

Google keyword rank tracker

You can use this feature to keep track of SERP rank tracking for your target keywords.

This advanced rank tracker will show keyword, searches, rank, traffic, CPC, and more.

The data will be updated every day. It also has an on-demand rank check feature if you want details as of now.

1. Select the “KEYWORDS” tab
2. This is the main keyword tracker dashboard.
3. You can apply filters for your tracked keywords such as show folder, show only favorite keywords, and show changed keywords.
4. Search the tracked keywords
5. Select how many keywords you want per page
6. If you’re going to re-check the SERP ranking, now click here. (On-demand rank check)
7. You can add a new keyword(s) by clicking on “Add Keyword.”
8. Here it will show the tracked keywords.
9. Here it will show total searches per month.
10. Current ranking with the last change.
11. Traffic received from ranked keywords.
12. Average CPC volume for the keyword
13. Shows the MorningScore for the keyword
14. Option to export keyword data to CSV

TIP: You can export Whitelabel ranking reports too.

View your website’s ranked keywords in Google search

Using MorningScore.io, you can see all the keywords you are getting from Google with their search volume, current ranking position, and traffic we are getting from each of them.

• In the overview, dashboard click on “View Keywords.”

Next, a popup will open up.

1. Shows the actual keyword phrase.
2. Displays the total searches per month on Google
3. Shows the current ranking for that keyword
4. Shows traffic we are already receiving for that keyword
5. Shows the total CPC value for that keyword
6. Shows the monthly MorningScore value for that keyword.
7. If you want to search for keywords, contain a specific word
8. If you want to see more than 10 keywords per page.

View improved/decreased/new/lost keywords for your website in Google search

Using this feature, you can see all your website’s keywords data, which has been changed in the selected time frame.

• Click on the “View Keywords” dashboard overview.
• Click on the “CHANGES” tab.

1. It will show the current total Morningscore and the change in the specified timeframe.
2. If you click on this, it will show keywords which have increased in Google ranking
3. If you click on this, it will show keywords which have decreased in Google ranking
4. If you click on this, it will show new ranked keywords for your website
5. If you click on this, it will show new lost keywords for your website
6. This section will show an overview of keyword changes with the impact on Morningscore value.

View competitor ranking keywords in Google

You can find all keywords your competitor is ranking on Google, total monthly search, how much traffic the website is receiving from it, and the current SERP rank position.

This excellent strategy to find keywords you are not aware of in your target industry using your competitors.

Click on the competitor you want to view from the dashboard overview.

1. It will show the current total MorningScore and the change in the specified timeframe.
2. Choose a competitor website you want to see the data.
3. Choose the time frame for the data.
4. Click on the “Keywords” tab to view all the competitor keywords.
5. Click on the “Changes” tab to see all competitor keywords which contain any SERP changes.
6. Keyword phrase
7. Monthly searches for that keyword
8. Current SERP ranking for that keyword
9. Traffic received from the keyword for the selected time frame.
10. Total CPC value for the keyword.
11. Allocated MorningScore value.

Google keyword research tool

You can use this keyword research software to find low competition and right keywords for your website.

1. Enter your primary keyword or broad keyword you have in your mind.
2. Select your target country
3. Click on the search button to load the results.
4. You can perform multiple keywords without closing and creating new tabs.
5. Shows the total number of keywords it’s able to find out. By default, it will only show exact match keywords, and if you want more keyword suggestions, then perform step 9.
6. Filter based on search volume per month
7. Filter based on Cost Per Click
8. Filter based on SERP Competition (The lower the value here is easiest to rank)
9. Sensity where you can control keyword suggestions to show only exact match keyword or broad keyword suggestions too.
10. Enter words that you want your keywords to contain.
11. Enter words that you want your keywords not to contain.
12. You change how many keywords you want to see for one page.
13. Navigation to help you browse through keyword suggestions.
14. Option to export keyword ideas to a CSV.

TIP: MorningScore.io allows you to do keyword research on the Country level, and if you want more in-depth and do keyword research for state and cities, then you can check out GetKeywords.

TIP: If you want to do accurate keyword research with more than 13+ data sources then I would suggest you to check out GetKeywords.

Generate keyword suggestions from your website

In case if you don’t have any idea for primary keywords, then there are two processes that you can do.

1. You can check competitor ranking keywords from the Morningscore dashboard overview.
2. You can let the Morningscore suggest keywords.

To generate keywords suggestions using your website.

Go to the keyword research tool inside MorningScore.

There will be a link called “Need keyword ideas fast? Get suggestions”.

Click on it to generate a list of possible keyword ideas for your website.

SEO backlinks software

Backlinks overview dashboard

This screen will show a quick overview of your website and competitor’s backlink statistics.

It’s great to get a quick idea of what’s your website and competitor’s off-page SEO.

1. Click on the “LINKS” tab to view this page.
2. This will show a total “LINK SCORE,” which is an internal metric to show the power of your website’s off-page SEO or backlinks.
3. Click on “See links” to view all the backlinks of your website.
4. If you have added competitors, then those data will be shown here.
5. You can add a new competitor from here.
6. You can view the line graph by the “LINK SCORE” or “TOTAL LINKS.”
7. Here you can see the link graph for your website and your competitor’s website.

Your website or competitor website’s detailed backlinks overview

MorningScore also shows a more in-depth visual representation of the backlinks overview.

You can view the data for both your websites and your competitor websites.

View linking websites stats

This shows linking websites stats for the website.

To view this data, click on the small pie mark on the links overview screen.

1. This will be the selected domain’s Linkscore, change in it (positive or negative) & the domain rating.
2. You can choose another website from this drop-down menu.
3. Click on “Linking websites” tab to view stats for websites
4. This shows the number of linking websites and changes in it.
5. shows the distribution of the linking websites based on strength (DA, Domain Authority)
6. Shows visual representation of websites in a pie chart.

View linking backlinks stats

This shows a link backlinks stat for the website.

To view this data, click on the small pie mark on the links overview screen.

1. This will be the selected domain’s Linkscore, change in it (positive or negative) & the domain rating.
2. You can choose another website from this drop-down menu.
3. Click on the “Backlinks” tab to view stats for web pages.
4. This shows the number of linking web pages and changes in it.
5. Shows the distribution of backlinks sorted by do-follow and no-follow links
6. Shows visual representation of backlinks in a pie chart

Add backlinks to track for your website & see new & lost backlinks

This is an excellent feature because you can use this to:

• Add backlinks to track your website (This helps keep track of all the backlinks in one place).
• It will show new backlinks your website has gained (If it’s a good backlink you can share on social media or include it in the backlink campaigns, but if it’s a bad link, you add it to Google disallow list and submit to the webmaster console panel).
• It will show lost backlinks for your website (If one of your good links is lost, you can investigate and try to get it alive again).

Now let me explain the essential elements in this section.

1. This section is for new links you have gained.
2. If you have new links you want to track, then click on “Scan for Links” and add your link and it will scan the link and add it with the link’s metrics.
3. This is where the new links data will be shown.
4. This section is for the lost links to your website.
5. This is where the lost links data will be shown.

View websites & competitor backlinks

This is one of the main functionality of MorningScore, where it enables the user to view all the backlinks of a website.

You can use this as a backlink checker or tool, which helps you to get backlinks.

Building backlinks will increase your domain authority and, in return, will help you to rank higher in Search Engines.

Now let me explain the main components of the backlink tool.

1. Search all the links by words or characters entered here.
2. Select how many results you want to see per page.
3. Select the website you wish to view all backlinks
4. By default, it will show the domain name, which contains the backlink(s).
5. This will show the link value out of 100.
6. When you click on the row, it will expand the row and show more in-depth info such as the URL of the actual backlink web page and all the backlinks from that domain.
7. Date when this backlink was identified.
8. Shows what anchor text is used.
9. Shows which web page of our website the backlink is referring to.
10. Shows additional attributes to backlinks such as do-follow, no-follow, text link, image link, etc.
11. This stat shows the URL value for that backlink webpage.
12. Navigation to view all the backlinks of the website.
13. You can export the link data by clicking on the “Export to CSV” button.

Website health & SEO audit tool

One of the main SEO best practices is to optimize on-page SEO for your website.

MorningScore’s health tool will help you complete on-page SEO analysis and help you fix the identified problems with clear instructions.

This SEO audit software will help you fix primary ranking factors and technical factors with further optimization for better page ranking.

Now let’s take a look at the main components of this tool.

1. Click on the “Health” tab to perform a full SEO health check for your website.
2. “General Performance” tab will show the current onpage analysis of the website.
3. It will give a score based on the current optimization.
4. Click on it to view the general on-page SEO health score.
5. Click on it to view your website’s health history stats.
6. Click on it to view the latest fixes you performed.
7. This shows the total basic ranking factor issues it found on your website along with the overall score.
8. This shows the complete technical ranking factors issues it found on your website along with the total score.
9. This shows further ideas for SEO optimization for your website, along with your overall rating.

Onpage ranking factors analysis

These are the basic on-page ranking factors that are important to ensure that your website is optimized for search engines.

It will describe each problem and show where the problem is located with instructions on how to fix it.

Some of the common on-page ranking factors it will identify include:

• Missing meta description
• Broken external links
• Broken images
• Alt tags missing
• No external links
• Broken internal links
• No Internal Links
• Multiple H1 tags
• Missing title tag

Now let me explain some of the common elements in this on-page ranking factors analysis.

1. This will show your website’s total score on basic ranking factors and the number of issues it found.
2. This column will list all the ranking issues it found.
3. The impact this issue has on your website ranking.
4. This column explains the ranking problem in detail.
5. This shows the total fixed percentage of errors that it discovered.
6. This action button and when it’s clicked, it will show advanced details.
7. Shows exactly where the error is located.
8. Show the diagnosis for the error.
9. Export list of problems to CSV.
10. Clicking on “Fix this Issue” will show instructions on how to fix it, and once fixed, you can recheck it, and it will detect that the problem has been fixed.

Onpage technical ranking factors analysis

These advanced technical ranking factors which are essential for on-page SEO.

These fixes are especially essential to list your website at top positions on Google.

These are bit more advanced features that help you get higher rankings, but they will also contain step by step instructions to complete these tasks.

Some of the common on-page technical ranking factors it will identify include:

• Slow page load speed
• H1 Tag missing
• H tags in the footer
• H2 or H3 Tag missing
• Too long URL
• URL not SEO Friendly
• SSL doesn’t redirect
• 404 page missing
• Favicon missing
• Sitemap missing
• SSL not enabled

Now let me explain some of the common elements in this on-page technical ranking factors analysis.

1. This will show the total score for your website on technical factors and the number of issues it found.
2. This column will list all the technical problems it found.
3. The impact this issue has on your website ranking.
4. This column explains the technical problem(s) in detail.
5. This shows the total fixed percentage of errors that it discovered.
6. This action button and when it’s clicked, it will show advanced details.
7. Shows exactly where the error is located & actions to fix it with instructions.
8. Export results URLs to CSV.

SEO on-page optimization ideas

These are the best practices when optimizing your website for Google SERP ranking.

Making sure that your website follows these best practices to ensure better search traffic for your website.

These issues will also include step by step instructions on how to fix it.

Some of common on-page SEO optimization ideas it will identify include:

• Too low word count
• Low Page Score
• Too long meta description
• Too long title tag
• Too short title tag
• Too short meta description
• Too large images
• Tracked keywords not in H tags
• Tracked Keywords not in the title tag

Now let me explain main elements.

1. This will show the total score for your website on on-page optimization ideas and the number of issues it found.
2. This column will list all the on-page optimization ideas for problems it found.
3. The impact this issue has on your website ranking.
4. This column explains the on-page optimization problem(s) in detail.
5. This shows the total fixed percentage of ideas that it discovered.
6. This action button and when it’s clicked, it will show advanced details.
7. Shows exactly where the error is located & actions to fix it with instructions.
8. Export results URLs to CSV.

Google traffic analysis tool

This tool helps you measure and analyze the Google traffic you receive for your website and your competitors.

This tool will help you show the keywords that bring traffic to your website, traffic per month, and more.

This is the best metric to focus on since this shows how much organic traffic you and your competitors get from Google per month.

1. Click on “See calculation” to view keywords that bring you traffic and how much clicks.
2. Shows your competitor’s monthly traffic and many clicks they receive from Google.
3. Shows the visual representation of the traffic received to the websites.

View keywords which bring traffic from Google

With this feature, you can view all the keywords which bring organic search traffic from Google.

Now let me explain the main elements of this feature.

1. This will show the total number of keywords bringing traffic for this website.
2. You can select the website you want to see the data from here.
3. This the ranking filter to see data from a particular SERP position range.
4. Search for a list of keywords that contain the word(s) you enter here.
5. Select how many results you want to see per page.
6. This shows the actual keywords list
7. This shows the total number of searches per month for that keyword.
8. This shows the current ranking for that keyword.
9. This shows the traffic website received from that keyword.

View competitor traffic on your keywords

You can use this feature to find out how much traffic your competitors have on your ranking keywords.

Now let me explain the main elements of this feature.

1. Click here to see a list of keywords that contribute to traffic competitors receive on your keywords.
2. Individual competitor traffic on your keywords stats
3. Click here to see more in-depth info data on that particular website.
4. Displays a bar chart for competitor traffic data
5. You can add new competitor website

SEO goals & missions

This is the unique feature of MorningScore.io, and I haven’t found this feature in any other SEO tool.

It not only allows you to track keywords, traffic, and backlinks but also helps build a plan to stay on course on your SEO campaign.

This great feature for both beginners and SEO professionals.

It will let you decide your SEO mission, or it will automatically suggest missions for you in the category of keyword, link, and health.

It will also automatically classify these missions into different difficulty levels, such as easy, medium, and hard, with an estimated return on investment.

Finally, it will notify you when you achieve a goal, but it will also show the total progress percentage, which gets automatically detected based on our actions.

The main components of this tool include:

• SEO mission suggestions
• Smart SEO suggestions
• Goal tracking
• Link missions
• Onsite missions
• MorningScore missions
• Notes to your mission
• And more.

Mission guides & tutorials

The main plus point for SEO missions is their step by step instructions on how to accomplish each of these missions.

It will be a good help for SEO beginners.

Suggested mission

This is a unique feature where it will auto-detect opportunities and try to suggest missions with their type, difficulty level, what you need to accomplish, and finally, their ROI if the goal is reached.

So we can target the goals we want to achieve.

Now let me show you an example of suggested goals and main elements on it.

1. Click on the “Suggested Missions” to view all the suggested SEO missions.
2. You can search mission(s) hers
3. Select how many results you want to see for one page.
4. Select what type of suggested missions you want to see.
5. This will show the difficulty level of the SEO missions.
6. This will show the SEO mission category
7. Description & explanation of the SEO mission.
8. Shows the return on investment we will receive if we completed that goal.

Manual mission

These are SEO missions which you can manually set up and track.

The type of SEO mission you can create include:

Keyword Position Mission

This mission is used to set a keyword rank position goal.

1. Select the “Keyword Position” tab.
2. Enter the keyword for the mission.
3. Enter your target keyword rank.
4. As soon as you entered the keyword name and desired rank, the expected change in Morningscore and traffic will be estimated to achieve this goal.
5. Finally, you create a new mission by clicking on “Add Mission.”

Morningscore Mission

This is the mission to increase your MorningScore.io value for your website.

1. Click on the “MorningScore” tab
2. Enter your target MorningScore value
3. This label will display the current MorningScore value.
4. Once value entered, click on “Add Mission” to add it.

Linkscore Mission

This is the mission to increase your Links score.

1. Click on the “Linkscore” tab
2. Enter your target Linkscore value
3. This label will display the current Linkscore
4. Once the value is entered, click on “Add Mission” to add it.

Backlinks Mission

1. Click on the “Links” tab
2. Choose how many links you want to create
3. Choose the strength of the links
4. Once the value is entered, click on “Add Mission” to add it.

Single Backlink Mission

1. Select “Specific Link” tab
2. Enter the domain name you want to get a backlink.
3. Click on the “Add Mission” to add it.

Current Missions

1. Click on the “Current Missions” tab.
2. Search for a mission here.
3. Select how many missions per page you want to see.
4. Select the type of missions you want to see.
5. Start date of the mission
6. Mission category
7. Description or explanation of the mission.
8. Current status value
9. This shows the percentage of completed mission status.
10. This shows the ROI value of the mission
11. This is to view the guide or instructions to complete the mission.
12. You can use this to add notes for missions.
13. You can use this to view mission history.

Completed Missions

Once a SEO mission is completed you will get success notification when you log in to Morningscore.

This shows all the completed missions.

When you complete a mission, you will get a success notification, and also you can view all the completed missions in one dashboard.

1. Select the “Completed Missions” tab
2. You can search for missions
3. Select how many completed missions you want to see on one page.
4. Select what type of completed missions.
5. It shows the duration it took to complete the mission.
6. Select the category of the completed mission.
7. Description of the completed mission.
8. Goal status of the completed mission.
9. Goal status percentage of the completed mission.
10. It will show the return on investment (ROI) for the completed mission.
11. View mission instructions
12. View, edit, or add notes to completed missions.

Users management

They support multiple users and team members in your MorningScore.io account.

You can set up read-only, editor, and admin roles.

You can limit users’ usage and link other accounts to your users. (client access for example)

1. Click on the “Users” tab from the settings
2. Provide the email for the new user
3. Select the role for the account which assigns the limits
4. Click on “Invite” button invite the users
5. This shows all the active users for your account
6. You can delete or edit the user account from here.

Weekly SEO campaign emails

You will also get a weekly SEO notification email with important SEO campaign information such as:

• How and why your Morningscore changed
• Your keywords – top 10
• New keywords in top-20
• Lost keywords from top-20
• New backlinks
• Lost backlinks

White label SEO reporting

You can build fantastic white label SEO reporting.

You can generate reports for full reports, links, keywords, onsite & Morningscore.

More new SEO reports coming soon, including traffic, mission, investment, portfolio & more.

1. Click here to create a new SEO report.
2. View all of your SEO reports.
3. View all of your ongoing reports.
4. Choose which SEO reports you want to create.

You can generate web and PDF reports with your logo and your content.

You can generate SEO reports in English, Danish & German.

MorningScore.io also automatically allows scheduled reports and sends it as email content or attaches reports as PDF to emails.

You can also control the email subject and body.

This email can also be sent multiple email addresses.

• You can generate a new SEO report
• You can view all the generated SEO reports
• Here you can see scheduled SEO reports
• You can choose what kind of SEO report you want

1. You can set up SEO report settings such as name, website, languages, currency, report schedule, date range, etc.
2. You have advanced SEO reporting control with images, elements, content, and much more.

Great support & community

MorningScore also has a fantastic help desk to clear all the doubts on how to use the software while helping to understand SEO for beginners.

You can access the helpdesk from here https://help.morningscore.io/en/

They are also very responsive through messages and emails.

I especially love their FB private group “Morningscore Customer Club,” where most MorningScore.io customers & team discuss and help each other.

Excellent product development & upcoming features

It is also worth mentioning that any software can promise anything but actions to speak louder.

I have been using MorningScore.io for more than a year, and it has come a long way.

So many new features and functionalities.

You can see their changelog here https://morningscore.io/changelog/

And also, they have great upcoming features, which will interest any SEO professionals.

You can check out the roadmap at https://morningscore.io/roadmap/

Dark UI theme

If you prefer dark style UI compared to regular Light UI, then MorningScore.io got you covered.

They have an amazing dark style theme too.

Morningscore pros & cons

Pros

• Affordable pricing compared to market substitutes
• Easy to use and very beginner-friendly
• Supports SEO for all countries
• On-demand rank checks, link scans, and health checks
• SEO step by step instructions for SEO tasks
• Easy to use and very beginner-friendly
• In-depth usable SEO data for professionals
• Multiple data sources for SEO data
• View SEO ranked keywords for your & competitor websites
• In-depth competitor analysis on keywords, backlinks & SERP traffic
• Advanced Google keyword ranker with daily & on-demand rank checks
• Compare competitor keywords, backlinks and SERP traffic
• Advanced Google keyword rank tracker
• Keyword research software with suggestions & difficulties
• Full SEO audit and website health analysis
• SERP SEO goal missions to track your SEO progress
• Multiple user management (Owner, Editor & Guest)
• Whitelabel SEO reporting and exporting
• SEO notification emails
• Great support, guide & community
• Dark UI theme

Cons

• On-page modules picks up optimization on tags and category pages
• Competitor(s) website counts as separate main website(s)
• No social media analysis integration
• Can’t track at multiple keyword locations under one project

Conclusion

Overall it’s a great all-in-one SEO software that I fully recommend and personally been using it from 2019.

The only major downside is that adding competitors also counts towards the main website’s plan limit. Still, it’s understandable they provide all information on the competitor websites, just like our website.

Apart from that, it’s an excellent modern SEO software for beginners and professionals with alot more features yet to come.