Since there are so many digital marketing methods available, let’s see why SEO is one of the best.
For you to realize why SEO is important first we need to learn the pros and cons of search engine optimization.
It will help you to understand the importance of SEO and whether this is the right digital marketing strategy for you.
SEO Advantages & Disadvantages
Now let’s take a look at the advantages and disadvantages of SEO.
Advantages of SEO
First we going to learn the advantages.
Google alone processes more than 40,000 searches per second – that’s over 3.5 billion a day. (InternetLiveStats, 2021)
Which simply mean that there are alot of users who are using search engines daily.
The demand also keeps on growing every day, which alone shows the potential market reach through search engines.
Brings Quality Traffic
Unlike other marketing techniques where you reach out to the customers.
For example: Showing ads to users on social media or printing leaflets for your business promotion.
In search engine users come to you in search of solutions or necessary information for their needs.
So you are not going after users or customers but they are coming to you for help.
As a result, if you rank at the top positions in search results then users will find you and you can offer your solution/information to them.
Free Targeted Traffic
In most digital and in local marketing methods you will need to pay either to display or for every click you receive.
For example: Pay-per-click advertisements in search engines or monthly ad subscriptions for blogs.
But search engine organic traffic is a channel where you don’t have to pay either for clicks or to display.
The traffic you receive is free and also targeted where they already have interest in your solution or info that’s why they are searching for it.
Less Work Once Ranked
After you rank on the top positions for your targeted search queries.
It will become easier for you to maintain your top positions.
This is because when search engine ranks a website at top positions that is indicator which shows the trust search engine have on that website.
So it will be easier for you to maintain your top-ranking positions compared to a new website which looking to earn the top rankings for the first time.
More Opportunities Once Ranked
When you rank high in search engines, it is a sign that search engines trust you and your website has higher SEO power.
Then you can easily rank for other low to medium competition-related keywords without a lot of SEO effort or no SEO effort at all.
SEO is Trust-able than PPC
PPC means pay-per-click advertising.
In search engines, it’s offered as a way to advertise your website & pay for every click you receive on the search results page for target search queries.
These ads are displayed on the top, bottom, and right side of the search results page.
The optimization and management of PPC in search engines are known as search engine marketing.
Due to this, you might think you can invest alot in PPC and get all the organic traffic without any SEO efforts.
It is true sometimes but studies show that only about 15% of people click on advertisements.
There may be several reasons for this, but common reasons include human instincts to avoid advertisements and ad-blockers.
So with good SEO, you can have more visibility and trustability for your websites in search results.
Builds Brand Awareness
Being able to rank on top positions is like an additional trust metric that demonstrates you’re one of the industry’s leading players.
Most people know that search engines won’t rank a site high until it’s trustworthy.
So when more people see your brand it will create a lot of indirect marketing benefits.
For example: Others might link to your website from their articles, potential stakeholders can reach out to you and more.
Growth is Track-able
Most of the time it’s hard to measure growth in marketing strategies.
However SEO is one of the most straightforward strategy to measure your progress.
There many tools which you can use to track and monitor your SEO progress such as:
The SERP tracker which helps you see your ranking growth.
Analytics & search consoles are freely provided by the search engine to monitor your site’s SEO data.
You can also use third-party free or paid software to track alot more SEO data such as backlinks, keywords, on-page SEO optimization, technical SEO, and more.
In overall, SEO can be easily tracked and you can monitor the growth too.
Disadvantages of SEO
Now lets took a look into some major cons of SEO.
Results Are Not Instant
It one of the most important factors you need to understand.
When you want to rank for a particular search query remember that it’s already ranked by dozens or hundreds of competitors who could have been doing SEO or search engine trust their website for a long time.
So you can’t expect to just start SEO today and get ranked tomorrow or in a couple of days.
It will take consistent SEO efforts and resources to get your desired top rankings and to maintain it.
Many marketers are aware of SEO’s value and profit it can generate if it’s used effectively.
Due to this, SEO competition is at an all-time high, and almost every SEO expert knows that ranking on the first page of search results isn’t easy.
It’s increasingly difficult to rank for keywords even if you’re doing everything right.
This means you will need to be patient and continue to work on SEO smartly.
For Example: Rather than targeting highly competitive keywords, you could go for low-competition keywords within your industry.
Search Penalty & Algorithm Updates
These are the actions or guidelines that taken or set by search engines if you misuse SEO or use bad SEO practices.
Search engines can penalize you by removing your site from its index or push your site to lower-ranking from the top positions.
So this shows how much careful you need to be when taking any SEO decisions because it can either have a positive or negative effect.
Most of the time these negative effects will be hard to recover.
There is No Secret Technique
SEO is not difficult when you know what you’re doing.
However, keep in mind that SEO success will require hard work, creativity, time, and money.
It’s especially true if you’re in a very competitive industry.
80% Users Never Go Past First Page
You should always aim for the top 3 results in search engine rankings because this is where the majority of your users go.
The tail-end of the search results page receives very little traffic and anything past the second page rarely gets any traffic at all.
So it’s vital that you have first-page rankings to receive organic traffic and if you can’t make it to the first page then it will not bring any organic traffic to your website.
SEO has many pros and cons; I only listed the most significant ones.
Personally, the advantages outweigh the disadvantages, and I received thousands of visitors to my websites to prove that point.
The above screenshot shows the traffic I received for SaaSPirate which is a deals platform.
The chart from Google Search Console shows that I received over 76.5K visitors from free search traffic for 1 year.
Depending on your situation & the mentioned factors above, you can decide whether to SEO your website.
And if your answer is “YES” then I will see you on the next lesson.