What is Search Engine Optimization? (SEO)

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We learned in our previous lesson that search engine delivers the most relevant results for each search query.

Search engines use something called ranking factors to decide the best search results for a query.

These ranking factors describe the internal rules and guidelines that each search engine uses to determine the best results for the users.

FACT: Google never discloses their ranking factors in full, but experts estimate that there are over 200 ranking factors.

Search Engine Optimization Definition

Now, let me define Search Engine Optimization or SEO.

Search engine optimization (SEO) is the process of optimizing your web pages according to ranking factors for your targeted search queries in search engines to rank at the top positions in organic (non-paid) search results.

There are so many ways to refer SEO and here are some common ones:

  • Website ranking
  • SERP ranking
  • Website SEO promotion
  • Search engine submission
  • Search engine placement
  • Search engine positioning
  • And more.

SEO Process Steps

The search engine optimization process can be divided into several logical sub-processes:

It will help us to keep focused and have planned SEO process when doing SEO for our website.

Steps to do SEO
A diagram shows 5 steps to do SEO such as keyword research, on-page seo, off-page seo, technical seo, & tracking.

The steps are:

Keyword Research

Analyzing your market to finding relevant, right user intent, and profitable search queries for your web pages.

On-Page SEO Optimization

Optimizing the contextual & logical search engine ranking factors within your website.

Technical SEO Optimization

Optimizing the technical or code-level search ranking factors within your website.

Off-Page SEO Optimization

Optimizing ranking factors that are outside of your website and this step is also known as the link building or backlink process.

SERP Tracking & Maintenance

Monitoring, maintaining, and re-optimizing your SEO by analyzing existing data, new industry updates, and adjusting our content/process accordingly.


In this lesson, we learned what is SEO and how we can separate them logically.

Each of the logical step is very important for a successful SEO campaign.

Throughout our SEO courses, I will focus on each of these steps to get the maximum SEO benefits from it.

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