Based on our previous lessons, we know what search engine optimization is.
Let’s see the definition again.
Search engine optimization (SEO) is the process of optimizing your web pages according to ranking factors for your targeted search queries in search engines in order to rank at top positions in organic (non-paid) search results.
The SEO process is the same for any type of SEO, but workflow and metrics will differ according to some specific requirements due to specialized SEO types.
Once the introductory free SEO course is completed, I will create separate free SEO courses for each of these SEO types.
Now let’s take a look at major types of SEO which you can do.
It is the most common SEO process of ranking our pages in higher positions in search results pages that target the worldwide audience.
In this type of SEO, you aim to boost your ranking in specific geographic areas by focusing your efforts on a particular country, state, city, or neighborhood.
You can use local SEO for:
- Your business website
- Google or Bing business listing
- Promotional video for your business on YouTube
- and more.
This SEO type is ideal for small businesses who are looking sell products or offer services in one particular geographical area.
Now let’s take a look at some facts (Hubspot, Unkown) that shows the importance of local SEO to business owners:
- 72% of buyers did a local search and visited stores within five miles.
- More than 97% of people get their information about local companies online.
- 88% of mobile searches for local businesses result in either a call or visit within 24 hours.
- 78% of location-based mobile searches result in an offline purchase.
- “Near me” or “close by” type searches grew by more than 900% over two years. Eg: “best digital marketing agency near me”
It is the process of optimizing your videos to rank higher on YouTube search results and making it appear frequently on suggested and related videos.
Here are some main reasons to SEO for YouTube (YouTube Press, Unkown):
- More than 2 billion people use YouTube.
- YouTube is localized in over 100 countries and is accessible in 80 languages.
- 1 billion hours of video are viewed every day.
- Youtube videos can be monetized, and over the past 5 years, they’ve paid more than $2 bn to partners.
It is the process of optimizing your YouTube videos to rank higher in search engine search results page.
Few important reasons on why you should optimize your videos for search engines include:
- Google owns YouTube, so search results will show YouTube videos prominently.
- Unlike new websites where you need to earn trust from Google but when you create a YouTube video, it is hosted on YouTube, where the website is already trusted so it will speed up the ranking process.
- Videos are more captivating compared to texts, and people watch videos for longer periods compared to reading.
Image SEO means optimizing your website’s images to rank higher in image search results or image snippets in SERP pages.
The reason for optimizing your images for search engines include:
- Report shows that 33% of whole searches in search engines return an image snippet. (MozCast, 2021)
- Search engines have dedicated sections for image search.
- Lots of people use Google Images when they are expecting to find only image results.
Search engines show different sets of SERP results for the same query from desktop and mobile devices.
The increasing level of mobile users makes it one of the most important factors of SEO.
Therefore, search engines have specific set of guidelines to have your website optimized for mobiles, or you won’t rank well in mobile search results.
So definition for Mobile SEO is:
It is a process of SEO optimizing your website for mobile devices, focusing on mobile user experience to gain higher rankings in mobile search engine results pages (SERPs).
Below are some of major reasons why Mobile SEO is beneficial:
- 52.2% of all worldwide website traffic comes from mobile phones. (Statista, 2019)
- There are more searches on mobile devices than desktop. (ThinkWithGoogle, 2016)
- 87% of smartphone users use search engines at least once a day. (Yahoo, Unknown)
- 40% of mobile website visitors will leave your site if it takes more than 3 seconds to load. (ThinkWithGoogle, 2016)
eCommerce is the process of selling products or services over the Internet.
We perform SEO differently for eCommerce store websites than we do for regular websites or blogs.
So my definition of eCommerce SEO is
Search engine optimization is the process of optimizing your store website and product pages to rank higher in the SERP results for commercial intent search queries.
Some facts to help you understand the importance of eCommerce SEO include:
- By the year 2040, it’s estimated that 95% of all purchases will be through eCommerce. (Nasdaq, 2017)
- 44% of people start their online shopping with a Google search. (nChannel, 2015)
WordPress is a free web software known as a content management system (CMS) that helps you create and manage a website or blog without web technical knowledge or advanced HTML.
It’s one of the best and easiest ways to create dynamic websites.
There are at least 500+ new WordPress sites created every day and WordPress CMS powers around 40% of websites on the whole Internet (W3Techs, 2021).
We even use WordPress at Digital Marketing Mind.
In addition to being a popular CMS for sites and blogs, WordPress can also be used to convert your website to an eCommerce store with a free WordPress plugin called wooCommerce.
So WordPress SEO is the process of SEO optimizing your WordPress blogs to gain higher SERP rankings in search engines.
Other Types of SEO
That’s not all types, and there are more types such as:
- App Store SEO: Process of SEO optimizing app in PlayStore’s search engine.
- Blogger SEO: Process of SEO optimizing Google Blogger blogs.
- Wix SEO: Process of SEO optimizing of Wix CMS blogs.
- Voice SEO: Process of SEO optimizing your audio content to rank for voice search.
- News SEO: Process of SEO optimizing your news content to get indexed fast and rank higher in the search engine’s news section.
Now we learned the main types of SEO and you should choose SEO type according to your requirement.
I am sure we will have more types in the future too depending on tech development and how the industry change.
I will try to cover all these SEO types in an separate free SEO courses.